Brandwave

How popular isSkoove in search?

In August 2026, there were an estimated 40 branded searches for Skoove in New Zealand which is down 50% over the last 11 months. Skoove holds 1.6% estimated Share of Search among New Zealand music learning apps and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Simply Piano82%
  2. Yousician10.9%
  3. Flowkey4.3%
  4. Skoove1.6%
  5. Fender Play1.2%
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Which music learning apps compete with Skoove?

Skoove against music learning apps in New Zealand, by month

Share of Search by month for Simply Piano, Yousician, Flowkey, Skoove. The figures are in the table below the chart.

View monthly share of search table
MonthSimply PianoYousicianFlowkeySkooveFender Play
Oct 202581%10.7%3.6%3.2%1.6%
Nov 202574.1%15%6.4%2.6%1.9%
Dec 202574%14.7%6.2%2.6%2.6%
Jan 202674.9%12.4%8.2%2.6%1.9%
Feb 202680.3%11.6%5.2%1.3%1.7%
Mar 202683.5%8.3%4.3%2%2%
Apr 202681.3%8.5%5.7%2.8%1.6%
May 202684.4%9.6%3.6%1.2%1.2%
Jun 202684.6%9.2%3.8%1.3%1.3%
Jul 202682.2%11.3%3%1.7%1.7%
Aug 202682%10.9%4.3%1.6%1.2%
Sep 2026—————
  1. held 1st · 2.1K estimated branded searches · +11.1% vs prior month · -0.1 points

  2. 2.Yousician

    10.9%

    held 2nd · 280 estimated branded searches · +7.7% vs prior month · -0.4 points

  3. 3.Flowkey

    4.3%

    held 3rd · 110 estimated branded searches · +57.1% vs prior month · +1.3 points

  4. 4.Skoove

    1.6%

    moved from 5th to 4th · 40 estimated branded searches · 0% vs prior month · -0.2 points

  5. moved from 4th to 5th · 30 estimated branded searches · -25% vs prior month · -0.6 points

Compare search popularity between Skoove and its closest rivals

How has branded search demand for Skoove changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Skoove in New Zealand fell from 80 to 40.
  • Across the 11 months ending August 2026, Skoove’s estimated Share of Search among music learning apps in New Zealand decreased from 3.2% to 1.6%.
  • Across the 11 months ending August 2026, Skoove’s estimated Share of Search among music learning apps in New Zealand peaked at 3.2% in October 2025 and was lowest at 1.2% in May 2026.

How did search popularity change for New Zealand music learning apps in August 2026?

  1. In August 2026, Flowkey gained estimated Share of Search among music learning apps in New Zealand, from 3% to 4.3%.

  2. In August 2026, Fender Play lost estimated Share of Search among music learning apps in New Zealand, from 1.7% to 1.2%.

  3. In August 2026, Skoove rose from 5th to 4th among music learning apps in New Zealand.

How is Skoove measured?

Brandwave collects information about searches that people make online using Skoove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • skoove
  • skoove com

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How the Brand Demand Index is measured

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Is Skoove your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.