Brandwave

Music learning apps in New Zealand:Which brands are most popular in search?

In August 2026, Simply Piano was the most searched among music learning apps in New Zealand, with an estimated 2.1K branded searches and 82% estimated Share of Search within this set.

Share of Search, August 2026
  1. Simply Piano82%
  2. Yousician10.9%
  3. Flowkey4.3%
  4. Skoove1.6%
  5. Fender Play1.2%

Follow music learning apps and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the piano, guitar and music learning apps New Zealanders practise with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among music learning apps in New Zealand, by month

Share of Search by month for Simply Piano, Yousician, Flowkey. The figures are in the table below the chart.

View monthly share of search table
MonthSimply PianoYousicianFlowkeySkooveFender Play
Oct 202581%10.7%3.6%3.2%1.6%
Nov 202574.1%15%6.4%2.6%1.9%
Dec 202574%14.7%6.2%2.6%2.6%
Jan 202674.9%12.4%8.2%2.6%1.9%
Feb 202680.3%11.6%5.2%1.3%1.7%
Mar 202683.5%8.3%4.3%2%2%
Apr 202681.3%8.5%5.7%2.8%1.6%
May 202684.4%9.6%3.6%1.2%1.2%
Jun 202684.6%9.2%3.8%1.3%1.3%
Jul 202682.2%11.3%3%1.7%1.7%
Aug 202682%10.9%4.3%1.6%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 2.1K estimated branded searches · +11.1% vs prior month · -0.1 points

  2. 2.Yousician

    10.9%

    held 2nd · 280 estimated branded searches · +7.7% vs prior month · -0.4 points

  3. 3.Flowkey

    4.3%

    held 3rd · 110 estimated branded searches · +57.1% vs prior month · +1.3 points

  4. 4.Skoove

    1.6%

    moved from 5th to 4th · 40 estimated branded searches · 0% vs prior month · -0.2 points

  5. moved from 4th to 5th · 30 estimated branded searches · -25% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among music learning apps in New Zealand?

In August 2026, Simply Piano was the most searched among music learning apps in New Zealand, with an estimated 2.1K branded searches and 82% estimated Share of Search within this set. Yousician is in 2nd place, 71.1 percentage points behind at 10.9% Share of Search.

New Zealand music learning apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Simply Piano81% → 82%84.6%Jun 202674%Dec 20251st
Yousician10.7% → 10.9%15%Nov 20258.3%Mar 20262nd
Flowkey3.6% → 4.3%8.2%Jan 20263%Jul 20263rd
Skoove3.2% → 1.6%3.2%Oct 20251.2%May 20264th
Fender Play1.6% → 1.2%2.6%Dec 20251.2%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Simply Piano’s estimated Share of Search among music learning apps in New Zealand increased from 81% to 82%.
  • Across the 11 months ending August 2026, Flowkey’s estimated Share of Search among music learning apps in New Zealand increased from 3.6% to 4.3%.
  • Across the 11 months ending August 2026, Skoove’s estimated Share of Search among music learning apps in New Zealand decreased from 3.2% to 1.6%.
  • Across the 11 months ending August 2026, Simply Piano’s estimated Share of Search among music learning apps in New Zealand peaked at 84.6% in June 2026 and was lowest at 74% in December 2025.
  • Across the 11 months ending August 2026, Yousician’s estimated Share of Search among music learning apps in New Zealand peaked at 15% in November 2025 and was lowest at 8.3% in March 2026.
  • Across the 11 months ending August 2026, Flowkey’s estimated Share of Search among music learning apps in New Zealand peaked at 8.2% in January 2026 and was lowest at 3% in July 2026.
  • Across the 11 months ending August 2026, Skoove’s estimated Share of Search among music learning apps in New Zealand peaked at 3.2% in October 2025 and was lowest at 1.2% in May 2026.
  • Across the 11 months ending August 2026, Fender Play’s estimated Share of Search among music learning apps in New Zealand peaked at 2.6% in December 2025 and was lowest at 1.2% in August 2026.
  • Across the 11 months ending August 2026, Yousician and Fender Play held steady: their estimated Share of Search among music learning apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand music learning apps in August 2026?

  1. In August 2026, Flowkey gained estimated Share of Search among music learning apps in New Zealand, from 3% to 4.3%.

  2. In August 2026, Fender Play lost estimated Share of Search among music learning apps in New Zealand, from 1.7% to 1.2%.

  3. In August 2026, Skoove rose from 5th to 4th among music learning apps in New Zealand.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.