Fender Play vs Flowkey:Which is more popular by branded search in New Zealand?
In August 2026, Flowkey had more branded searches than Fender Play among music learning apps in New Zealand. Flowkey was estimated to have 110 branded searches compared to Fender Play’s 30, and held a 4.3% Share of Search versus Fender Play’s 1.2%.
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Which is more popular in search, Fender Play or Flowkey?
Compare the piano, guitar and music learning apps New Zealanders practise with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flowkey, Fender Play. The figures are in the table below the chart.
View monthly share of search table
| Month | Simply Piano | Yousician | Flowkey | Skoove | Fender Play |
|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.7% | 3.6% | 3.2% | 1.6% |
| Nov 2025 | 74.1% | 15% | 6.4% | 2.6% | 1.9% |
| Dec 2025 | 74% | 14.7% | 6.2% | 2.6% | 2.6% |
| Jan 2026 | 74.9% | 12.4% | 8.2% | 2.6% | 1.9% |
| Feb 2026 | 80.3% | 11.6% | 5.2% | 1.3% | 1.7% |
| Mar 2026 | 83.5% | 8.3% | 4.3% | 2% | 2% |
| Apr 2026 | 81.3% | 8.5% | 5.7% | 2.8% | 1.6% |
| May 2026 | 84.4% | 9.6% | 3.6% | 1.2% | 1.2% |
| Jun 2026 | 84.6% | 9.2% | 3.8% | 1.3% | 1.3% |
| Jul 2026 | 82.2% | 11.3% | 3% | 1.7% | 1.7% |
| Aug 2026 | 82% | 10.9% | 4.3% | 1.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fender Play and Flowkey comparison changed over the last 12 months?
3 findings
- Flowkey was ahead of Fender Play in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fender Play’s estimated Share of Search among music learning apps in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Flowkey’s estimated Share of Search among music learning apps in New Zealand moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand music learning apps in August 2026?
2 changes
In August 2026, Flowkey gained estimated Share of Search among music learning apps in New Zealand, from 3% to 4.3%.
In August 2026, Fender Play lost estimated Share of Search among music learning apps in New Zealand, from 1.7% to 1.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Fender Play’s and Flowkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fender Play
3 branded search terms
- fender play
- fender play learn guitar
- fenderplay
Flowkey
3 branded search terms
- flowkey
- flowkey com
- flowkey online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.