How popular isElectric L in search?
In August 2026, there were an estimated 440 branded searches for Electric L in New Zealand which is up 51.7% over the last 11 months. Electric L holds 15.2% estimated Share of Search among New Zealand new plymouth electrical contractors and is ranked 2nd of 4 competitors for search popularity.
Laser Electrical69.6%
Electric L15.2%
PERL Electrical11.4%
KES Electrical3.8%
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Which new plymouth electrical contractors compete with Electric L?
Share of Search by month for Laser Electrical, Electric L, PERL Electrical, KES Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Laser Electrical | Electric L | PERL Electrical | KES Electrical |
|---|---|---|---|---|
| Oct 2025 | 73% | 10.3% | 11.4% | 5.3% |
| Nov 2025 | 70.9% | 12.8% | 12.8% | 3.5% |
| Dec 2025 | 69.6% | 12.1% | 15.4% | 2.9% |
| Jan 2026 | 72.1% | 12.4% | 12.4% | 3.2% |
| Feb 2026 | 71.6% | 13.1% | 12.4% | 2.8% |
| Mar 2026 | 69% | 12.5% | 15.5% | 3% |
| Apr 2026 | 73.4% | 9.1% | 12.8% | 4.7% |
| May 2026 | 72% | 10.8% | 13.3% | 3.9% |
| Jun 2026 | 77.1% | 9% | 10.5% | 3.3% |
| Jul 2026 | 72.9% | 10.4% | 13.2% | 3.6% |
| Aug 2026 | 69.6% | 15.2% | 11.4% | 3.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.6% | 2K | -1.5% | -3.3 points | |
| 2, moved from 3rd to 2nd | 15.2% | 440 | +51.7% | +4.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.4% | 330 | -10.8% | -1.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.8% | 110 | +10% | +0.2 points |
69.6%
held 1st · 2K estimated branded searches · -1.5% vs prior month · -3.3 points
15.2%
moved from 3rd to 2nd · 440 estimated branded searches · +51.7% vs prior month · +4.9 points
11.4%
moved from 2nd to 3rd · 330 estimated branded searches · -10.8% vs prior month · -1.8 points
3.8%
held 4th · 110 estimated branded searches · +10% vs prior month · +0.2 points
Compare search popularity between Electric L and its closest rivals
How has branded search demand for Electric L changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Electric L in New Zealand rose from 290 to 440.
- Across the 11 months ending August 2026, Electric L’s estimated Share of Search among new plymouth electrical contractors in New Zealand increased from 10.3% to 15.2%.
- Across the 11 months ending August 2026, Electric L’s estimated Share of Search among new plymouth electrical contractors in New Zealand peaked at 15.2% in August 2026 and was lowest at 9% in June 2026.
- Across the 11 months ending August 2026, Electric L rose from 3rd to 2nd among new plymouth electrical contractors in New Zealand.
How did search popularity change for New Zealand new plymouth electrical contractors in August 2026?
4 changes
In August 2026, Electric L overtook PERL Electrical to rank 2nd among new plymouth electrical contractors in New Zealand, at 15.2%.
In August 2026, Laser Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 72.9% to 69.6%.
In August 2026, PERL Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 13.2% to 11.4%.
Estimated monthly branded searches for KES Electrical in New Zealand fell 26.7% over 11 measured months, from 150 to 110 in August 2026.
How is Electric L measured?
Brandwave collects information about searches that people make online using Electric L’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- electric l
- electricl
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