Brandwave

How popular isPERL Electrical in search?

In August 2026, there were an estimated 330 branded searches for PERL Electrical in New Zealand which held steady over the last 11 months. PERL Electrical holds 35.1% estimated Share of Search among New Zealand napier electrical contractors and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Buzz Electrics44.7%
  2. PERL Electrical35.1%
  3. Just Electrics18.1%
  4. Best Forsyth Electrical2.1%
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Which napier electrical contractors compete with PERL Electrical?

PERL Electrical against napier electrical contractors in New Zealand, by month

Share of Search by month for Buzz Electrics, PERL Electrical, Just Electrics, Best Forsyth Electrical. The figures are in the table below the chart.

View monthly share of search table
MonthBuzz ElectricsPERL ElectricalJust ElectricsBest Forsyth Electrical
Oct 202554.2%33.3%10.4%2.1%
Nov 202551.5%36.6%9.9%2%
Dec 202540.5%44%14.3%1.2%
Jan 202645.7%38%14.1%2.2%
Feb 202651.5%34.7%11.9%2%
Mar 202650.8%36.5%11.1%1.6%
Apr 202652%35%11%2%
May 202643.3%30.8%24.2%1.7%
Jun 202649.1%33%15.1%2.8%
Jul 202649.1%34.9%13.2%2.8%
Aug 202644.7%35.1%18.1%2.1%
Sep 2026————

  1. 1.Buzz Electrics

    44.7%

    held 1st · 420 estimated branded searches · -19.2% vs prior month · -4.4 points

  2. 2.PERL Electrical

    35.1%

    held 2nd · 330 estimated branded searches · -10.8% vs prior month · +0.2 points

  3. 3.Just Electrics

    18.1%

    held 3rd · 170 estimated branded searches · +21.4% vs prior month · +4.9 points

  4. 4.Best Forsyth Electrical

    2.1%

    held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.7 points

Compare search popularity between PERL Electrical and its closest rivals

How has branded search demand for PERL Electrical changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PERL Electrical in New Zealand held steady, from 320 to 330.
  • Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier electrical contractors in New Zealand increased from 33.3% to 35.1%.
  • Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier electrical contractors in New Zealand peaked at 44% in December 2025 and was lowest at 30.8% in May 2026.

How did search popularity change for New Zealand napier electrical contractors in August 2026?

  1. In August 2026, Just Electrics gained estimated Share of Search among napier electrical contractors in New Zealand, from 13.2% to 18.1%.

  2. In August 2026, Buzz Electrics lost estimated Share of Search among napier electrical contractors in New Zealand, from 49.1% to 44.7%.

  3. In August 2026, Best Forsyth Electrical lost estimated Share of Search among napier electrical contractors in New Zealand, from 2.8% to 2.1%.

  4. PERL Electrical’s estimated Share of Search among napier electrical contractors in New Zealand has gained ground for 3 months in a row, from 30.8% to 35.1% in August 2026.

Which napier security system installers compete with PERL Electrical?

PERL Electrical against napier security system installers in New Zealand, by month

Share of Search by month for PERL Electrical, HSM Group, Eastek Technologies, Advanced Security. The figures are in the table below the chart.

View monthly share of search table
MonthPERL ElectricalHSM GroupEastek TechnologiesAdvanced SecurityGuardian Surveillance
Oct 202562.7%11.8%17.6%5.9%2%
Nov 202564.9%14%15.8%3.5%1.8%
Dec 202575.5%10.2%8.2%4.1%2%
Jan 202671.4%10.2%10.2%6.1%2%
Feb 202668.6%11.8%13.7%3.9%2%
Mar 202668.7%9%16.4%3%3%
Apr 202666%15.1%13.2%3.8%1.9%
May 202668.5%9.3%13%7.4%1.9%
Jun 202664.8%11.1%16.7%5.6%1.9%
Jul 202660.7%13.1%14.8%8.2%3.3%
Aug 202663.5%15.4%13.5%5.8%1.9%
Sep 2026—————

  1. 1.PERL Electrical

    63.5%

    held 1st · 330 estimated branded searches · -10.8% vs prior month · +2.8 points

  2. 2.HSM Group

    15.4%

    moved from 3rd to 2nd · 80 estimated branded searches · 0% vs prior month · +2.3 points

  3. 3.Eastek Technologies

    13.5%

    moved from 2nd to 3rd · 70 estimated branded searches · -22.2% vs prior month · -1.3 points

  4. 4.Advanced Security

    5.8%

    held 4th · 30 estimated branded searches · -40% vs prior month · -2.4 points

  5. 5.Guardian Surveillance

    1.9%

    held 5th · 10 estimated branded searches · -50% vs prior month · -1.4 points

Compare search popularity between PERL Electrical and its closest rivals

How has branded search demand for PERL Electrical changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier security system installers in New Zealand increased from 62.7% to 63.5%.
  • Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier security system installers in New Zealand peaked at 75.5% in December 2025 and was lowest at 60.7% in July 2026.

How did search popularity change for New Zealand napier security system installers in August 2026?

  1. In August 2026, HSM Group overtook Eastek Technologies to rank 2nd among napier security system installers in New Zealand, at 15.4%.

  2. In August 2026, PERL Electrical gained estimated Share of Search among napier security system installers in New Zealand, from 60.7% to 63.5%.

  3. In August 2026, Advanced Security lost estimated Share of Search among napier security system installers in New Zealand, from 8.2% to 5.8%.

  4. In August 2026, Guardian Surveillance lost estimated Share of Search among napier security system installers in New Zealand, from 3.3% to 1.9%.

  5. In August 2026, Eastek Technologies lost estimated Share of Search among napier security system installers in New Zealand, from 14.8% to 13.5%.

Which new plymouth electrical contractors compete with PERL Electrical?

PERL Electrical against new plymouth electrical contractors in New Zealand, by month

Share of Search by month for Laser Electrical, Electric L, PERL Electrical, KES Electrical. The figures are in the table below the chart.

View monthly share of search table
MonthLaser ElectricalElectric LPERL ElectricalKES Electrical
Oct 202573%10.3%11.4%5.3%
Nov 202570.9%12.8%12.8%3.5%
Dec 202569.6%12.1%15.4%2.9%
Jan 202672.1%12.4%12.4%3.2%
Feb 202671.6%13.1%12.4%2.8%
Mar 202669%12.5%15.5%3%
Apr 202673.4%9.1%12.8%4.7%
May 202672%10.8%13.3%3.9%
Jun 202677.1%9%10.5%3.3%
Jul 202672.9%10.4%13.2%3.6%
Aug 202669.6%15.2%11.4%3.8%
Sep 2026————

  1. 1.Laser Electrical

    69.6%

    held 1st · 2K estimated branded searches · -1.5% vs prior month · -3.3 points

  2. 2.Electric L

    15.2%

    moved from 3rd to 2nd · 440 estimated branded searches · +51.7% vs prior month · +4.9 points

  3. 3.PERL Electrical

    11.4%

    moved from 2nd to 3rd · 330 estimated branded searches · -10.8% vs prior month · -1.8 points

  4. 4.KES Electrical

    3.8%

    held 4th · 110 estimated branded searches · +10% vs prior month · +0.2 points

Compare search popularity between PERL Electrical and its closest rivals

How has branded search demand for PERL Electrical changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand new plymouth electrical contractors in August 2026?

  1. In August 2026, Electric L overtook PERL Electrical to rank 2nd among new plymouth electrical contractors in New Zealand, at 15.2%.

  2. In August 2026, Laser Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 72.9% to 69.6%.

  3. In August 2026, PERL Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 13.2% to 11.4%.

  4. Estimated monthly branded searches for KES Electrical in New Zealand fell 26.7% over 11 measured months, from 150 to 110 in August 2026.

How is PERL Electrical measured?

Brandwave collects information about searches that people make online using PERL Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • perl electrical
  • perl electrical napier

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