Just Electrics vs PERL Electrical:Which is more popular by branded search in New Zealand?
In August 2026, PERL Electrical had more branded searches than Just Electrics among napier electrical contractors in New Zealand. PERL Electrical was estimated to have 330 branded searches compared to Just Electrics’ 170, and held a 35.1% Share of Search versus Just Electrics’ 18.1%.
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Which is more popular in search, Just Electrics or PERL Electrical?
Compare Napier electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PERL Electrical, Just Electrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Buzz Electrics | PERL Electrical | Just Electrics | Best Forsyth Electrical |
|---|---|---|---|---|
| Oct 2025 | 54.2% | 33.3% | 10.4% | 2.1% |
| Nov 2025 | 51.5% | 36.6% | 9.9% | 2% |
| Dec 2025 | 40.5% | 44% | 14.3% | 1.2% |
| Jan 2026 | 45.7% | 38% | 14.1% | 2.2% |
| Feb 2026 | 51.5% | 34.7% | 11.9% | 2% |
| Mar 2026 | 50.8% | 36.5% | 11.1% | 1.6% |
| Apr 2026 | 52% | 35% | 11% | 2% |
| May 2026 | 43.3% | 30.8% | 24.2% | 1.7% |
| Jun 2026 | 49.1% | 33% | 15.1% | 2.8% |
| Jul 2026 | 49.1% | 34.9% | 13.2% | 2.8% |
| Aug 2026 | 44.7% | 35.1% | 18.1% | 2.1% |
| Sep 2026 | — | — | — | — |
How has the Just Electrics and PERL Electrical comparison changed over the last 12 months?
3 findings
- PERL Electrical was ahead of Just Electrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Just Electrics’ estimated Share of Search among napier electrical contractors in New Zealand moved from 10.4% to 18.1%, and its estimated monthly branded searches moved from 100 to 170.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier electrical contractors in New Zealand moved from 33.3% to 35.1%, and its estimated monthly branded searches moved from 320 to 330.
How did search popularity change for New Zealand napier electrical contractors in August 2026?
2 changes
In August 2026, Just Electrics gained estimated Share of Search among napier electrical contractors in New Zealand, from 13.2% to 18.1%.
PERL Electrical’s estimated Share of Search among napier electrical contractors in New Zealand has gained ground for 3 months in a row, from 30.8% to 35.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Just Electrics’ and PERL Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Just Electrics
3 branded search terms
- just electrics
- just electrics napier
- justelectrics
PERL Electrical
2 branded search terms
- perl electrical
- perl electrical napier
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