Electric L vs PERL Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Electric L had more branded searches than PERL Electrical among new plymouth electrical contractors in New Zealand. Electric L was estimated to have 440 branded searches compared to PERL Electrical’s 330, and held a 15.2% Share of Search versus PERL Electrical’s 11.4%.
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Which is more popular in search, Electric L or PERL Electrical?
Compare New Plymouth electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electric L, PERL Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Laser Electrical | Electric L | PERL Electrical | KES Electrical |
|---|---|---|---|---|
| Oct 2025 | 73% | 10.3% | 11.4% | 5.3% |
| Nov 2025 | 70.9% | 12.8% | 12.8% | 3.5% |
| Dec 2025 | 69.6% | 12.1% | 15.4% | 2.9% |
| Jan 2026 | 72.1% | 12.4% | 12.4% | 3.2% |
| Feb 2026 | 71.6% | 13.1% | 12.4% | 2.8% |
| Mar 2026 | 69% | 12.5% | 15.5% | 3% |
| Apr 2026 | 73.4% | 9.1% | 12.8% | 4.7% |
| May 2026 | 72% | 10.8% | 13.3% | 3.9% |
| Jun 2026 | 77.1% | 9% | 10.5% | 3.3% |
| Jul 2026 | 72.9% | 10.4% | 13.2% | 3.6% |
| Aug 2026 | 69.6% | 15.2% | 11.4% | 3.8% |
| Sep 2026 | — | — | — | — |
How has the Electric L and PERL Electrical comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Electric L took it in February 2026, PERL Electrical took it in March 2026, Electric L took it in August 2026.
- Across the 11 months ending August 2026, Electric L’s estimated Share of Search among new plymouth electrical contractors in New Zealand moved from 10.3% to 15.2%, and its estimated monthly branded searches moved from 290 to 440.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand held steady at 11.4%, and its estimated monthly branded searches moved from 320 to 330.
How did search popularity change for New Zealand new plymouth electrical contractors in August 2026?
2 changes
In August 2026, Electric L overtook PERL Electrical to rank 2nd among new plymouth electrical contractors in New Zealand, at 15.2%.
In August 2026, PERL Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 13.2% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Electric L’s and PERL Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electric L
2 branded search terms
- electric l
- electricl
PERL Electrical
2 branded search terms
- perl electrical
- perl electrical napier
Put your own brand in this comparison
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