Brandwave

How popular isDavey?

In September 2026, people searched for Davey by name about 210 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 25.3% of all New Zealand water pump searches, placing Davey second out of five pumps. When we asked both ChatGPT and Google AI Overviews about water pumps, Davey appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Davey is the second most searched of 5 competitors and the most recommended in AI answers.

  1. GrundfosShare of searches 57.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DaveyShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. DABShare of searches 13.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. LowaraShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. PedrolloShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top water pumps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Davey was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Davey is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Davey1st
  2. Grundfos2nd
  3. DAB3rd
  4. Lowara4th
  5. Pedrollo5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grundfos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Davey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lowara2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water pumps

5 answers

  • Asked ChatGPT

    “Which water pump brand should I buy in New Zealand?”

    1. 1Davey
    2. 2Grundfos
    3. 3DAB
    4. 4Lowara

  • Asked ChatGPT

    “What are the best water pump brands in New Zealand?”

    1. 1Davey
    2. 2Grundfos
    3. 3DAB
    4. 4Lowara
    5. 5Pedrollo

  • Asked ChatGPT

    “What's the best water pump brand in New Zealand for reliable water pressure?”

    1. 1Grundfos
    2. 2Davey
    3. 3DAB

  • Searched Google, AI Overview

    “house water pump nz”

    1. 1Grundfos

  • Searched Google, AI Overview

    “water pump for farm”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which water pumps compete with Davey?

    Davey against water pumps in New Zealand, by month

    Share of searches by month for Grundfos, Davey, DAB, Lowara. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGrundfosDaveyDABLowaraPedrollo
    Oct 202560.2%26.5%7.1%4.1%2%
    Nov 202553.9%29.2%10.1%4.5%2.2%
    Dec 202549.2%32.3%10.8%4.6%3.1%
    Jan 202659%26%9%4%2%
    Feb 202663.4%22.6%7.5%3.2%3.2%
    Mar 202666.7%19.4%8.3%3.7%1.9%
    Apr 202657.8%25.3%10.8%4.8%1.2%
    May 202657.8%25.3%10.8%3.6%2.4%
    Jun 202662.1%22.1%11.6%3.2%1.1%
    Jul 202667.8%16.1%10.3%4.6%1.1%
    Aug 202663.4%22.6%9.7%3.2%1.1%
    Sep 202657.8%25.3%13.3%2.4%1.2%

    1. 1.Grundfos

      57.8%

      Held 1st. 480 estimated branded searches, -18.6% vs prior month. Share -5.6 points.

    2. 2.Davey

      25.3%

      Held 2nd. 210 estimated branded searches, 0% vs prior month. Share +2.7 points.

    3. 3.DAB

      13.3%

      Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +3.6 points.

    4. 4.Lowara

      2.4%

      Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.8 points.

    5. 5.Pedrollo

      1.2%

      Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between Davey and its closest rivals

    Every comparison with Davey

    8 comparisons

    How has branded search demand for Davey changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Davey in New Zealand fell from 260 to 210.
    • Across the 12 months ending September 2026, Davey’s share of searches among water pumps in New Zealand decreased from 26.5% to 25.3%.
    • Across the 12 months ending September 2026, Davey’s share of searches among water pumps in New Zealand peaked at 32.3% in December 2025 and was lowest at 16.1% in July 2026.

    How did search popularity change for New Zealand water pumps in September 2026?

    5 changes

    1. In September 2026, DAB gained share of searches among water pumps in New Zealand, from 9.7% to 13.3%.

    2. In September 2026, Davey gained share of searches among water pumps in New Zealand, from 22.6% to 25.3%.

    3. In September 2026, Grundfos lost share of searches among water pumps in New Zealand, from 63.4% to 57.8%.

    4. In September 2026, Lowara lost share of searches among water pumps in New Zealand, from 3.2% to 2.4%.

    5. Estimated monthly branded searches for Pedrollo in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

    How are Davey’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Davey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • davey pumps

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    How the Brand Demand Index is measured

    Where does Davey compete?

    Davey is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Sand filter brands5th of 73.4%Show ranking
    Water pumps2nd of 525.3%Shown above
    Pool pump brands1st of 631.8%Show ranking
    Creator with pink hair and a pink jacket

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