How popular isGrundfos?
In September 2026, people searched for Grundfos by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 57.8% of all New Zealand water pump searches, placing Grundfos first out of five pumps. When we asked both ChatGPT and Google AI Overviews about water pumps, Grundfos appeared in four of the five answers and was the second most recommended of the five.
Grundfos is the most searched of 5 competitors and the second most recommended in AI answers.
GrundfosShare of searches 57.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DaveyShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
DABShare of searches 13.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LowaraShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
PedrolloShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top water pumps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grundfos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grundfos is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grundfos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Davey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lowara2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water pumps
5 answers
Asked ChatGPT
“Which water pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best water pump brands in New Zealand?”
Asked ChatGPT
“What's the best water pump brand in New Zealand for reliable water pressure?”
Searched Google, AI Overview
“house water pump nz”
Searched Google, AI Overview
“water pump for farm”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which water pumps compete with Grundfos?
Share of searches by month for Grundfos, Davey, DAB, Lowara. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grundfos | Davey | DAB | Lowara | Pedrollo |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 26.5% | 7.1% | 4.1% | 2% |
| Nov 2025 | 53.9% | 29.2% | 10.1% | 4.5% | 2.2% |
| Dec 2025 | 49.2% | 32.3% | 10.8% | 4.6% | 3.1% |
| Jan 2026 | 59% | 26% | 9% | 4% | 2% |
| Feb 2026 | 63.4% | 22.6% | 7.5% | 3.2% | 3.2% |
| Mar 2026 | 66.7% | 19.4% | 8.3% | 3.7% | 1.9% |
| Apr 2026 | 57.8% | 25.3% | 10.8% | 4.8% | 1.2% |
| May 2026 | 57.8% | 25.3% | 10.8% | 3.6% | 2.4% |
| Jun 2026 | 62.1% | 22.1% | 11.6% | 3.2% | 1.1% |
| Jul 2026 | 67.8% | 16.1% | 10.3% | 4.6% | 1.1% |
| Aug 2026 | 63.4% | 22.6% | 9.7% | 3.2% | 1.1% |
| Sep 2026 | 57.8% | 25.3% | 13.3% | 2.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 480 | -18.6% | -5.6 points | |
| 2, held 2nd | 25.3% | 210 | 0% | +2.7 points | |
| 3, held 3rd | 13.3% | 110 | +22.2% | +3.6 points | |
| 4, held 4th | 2.4% | 20 | -33.3% | -0.8 points | |
| 5, held 5th | 1.2% | 10 | 0% | +0.1 points |
1.
Grundfos57.8%
Held 1st. 480 estimated branded searches, -18.6% vs prior month. Share -5.6 points.
2.
Davey25.3%
Held 2nd. 210 estimated branded searches, 0% vs prior month. Share +2.7 points.
3.
DAB13.3%
Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +3.6 points.
4.
Lowara2.4%
Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.8 points.
5.
Pedrollo1.2%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Grundfos and its closest rivals
Every comparison with Grundfos
2 comparisons
How has branded search demand for Grundfos changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Grundfos in New Zealand fell from 590 to 480.
- Across the 12 months ending September 2026, Grundfos’ share of searches among water pumps in New Zealand decreased from 60.2% to 57.8%.
- Across the 12 months ending September 2026, Grundfos’ share of searches among water pumps in New Zealand peaked at 67.8% in July 2026 and was lowest at 49.2% in December 2025.
How did search popularity change for New Zealand water pumps in September 2026?
5 changes
In September 2026, DAB gained share of searches among water pumps in New Zealand, from 9.7% to 13.3%.
In September 2026, Davey gained share of searches among water pumps in New Zealand, from 22.6% to 25.3%.
In September 2026, Grundfos lost share of searches among water pumps in New Zealand, from 63.4% to 57.8%.
In September 2026, Lowara lost share of searches among water pumps in New Zealand, from 3.2% to 2.4%.
Estimated monthly branded searches for Pedrollo in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Grundfos’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Grundfos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- grundfos
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