DAB vs Grundfos:Which is more popular?
In September 2026, Grundfos had more branded searches than DAB among water pumps in New Zealand. Grundfos had about 480 branded searches, while DAB had 110. Grundfos made up 57.8% of all water pump searches we track, and DAB accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about water pumps, Grundfos appeared in four of the five answers and DAB in three. Grundfos was mentioned before DAB in every answer.
Who do people search for more?
Grundfos, about 4 searches for every 1 for DAB
Who does AI mention more?
Grundfos, mentioned in 4 of 5 answers, DAB in 3
Who does AI recommend more?
Grundfos, named ahead of DAB in every answer
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Top water pumps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grundfos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DAB was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Grundfos was listed before DAB in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grundfos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Davey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lowara2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water pumps
5 answers
Asked ChatGPT
“Which water pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best water pump brands in New Zealand?”
Asked ChatGPT
“What's the best water pump brand in New Zealand for reliable water pressure?”
Searched Google, AI Overview
“house water pump nz”
Searched Google, AI Overview
“water pump for farm”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DAB or Grundfos more popular in search?
This chart shows how often people search Google for DAB and Grundfos by name. Each line represents a brand's share of searches for all five water pumps we track, month by month, from searches in New Zealand.
Share of searches by month for Grundfos, DAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grundfos | Davey | DAB | Lowara | Pedrollo |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 26.5% | 7.1% | 4.1% | 2% |
| Nov 2025 | 53.9% | 29.2% | 10.1% | 4.5% | 2.2% |
| Dec 2025 | 49.2% | 32.3% | 10.8% | 4.6% | 3.1% |
| Jan 2026 | 59% | 26% | 9% | 4% | 2% |
| Feb 2026 | 63.4% | 22.6% | 7.5% | 3.2% | 3.2% |
| Mar 2026 | 66.7% | 19.4% | 8.3% | 3.7% | 1.9% |
| Apr 2026 | 57.8% | 25.3% | 10.8% | 4.8% | 1.2% |
| May 2026 | 57.8% | 25.3% | 10.8% | 3.6% | 2.4% |
| Jun 2026 | 62.1% | 22.1% | 11.6% | 3.2% | 1.1% |
| Jul 2026 | 67.8% | 16.1% | 10.3% | 4.6% | 1.1% |
| Aug 2026 | 63.4% | 22.6% | 9.7% | 3.2% | 1.1% |
| Sep 2026 | 57.8% | 25.3% | 13.3% | 2.4% | 1.2% |
How has the DAB and Grundfos comparison changed over the last 12 months?
3 findings
- Grundfos was ahead of DAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAB’s share of searches among water pumps in New Zealand moved from 7.1% to 13.3%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Grundfos’ share of searches among water pumps in New Zealand moved from 60.2% to 57.8%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand water pumps in September 2026?
2 changes
In September 2026, DAB gained share of searches among water pumps in New Zealand, from 9.7% to 13.3%.
In September 2026, Grundfos lost share of searches among water pumps in New Zealand, from 63.4% to 57.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DAB’s and Grundfos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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