Brandwave

DAB vs Lowara:Which is more popular?

In September 2026, DAB had more branded searches than Lowara among water pumps in New Zealand. DAB had about 110 branded searches, while Lowara had 20. DAB made up 13.3% of all water pump searches we track, and Lowara accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about water pumps, DAB appeared in three of the five answers and Lowara in two. DAB was mentioned before Lowara in every answer.

Among water pumps in New Zealand in September 2026

Who do people search for more?

DAB, about 6 searches for every 1 for Lowara

DAB 110 searchesLowara 20 searches

Who does AI mention more?

DAB, mentioned in 3 of 5 answers, Lowara in 2

DAB in 3 of 5Lowara in 2 of 5

Who does AI recommend more?

DAB, named ahead of Lowara in every answer

DAB first in 3Lowara never first

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Top water pumps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAB was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lowara was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DAB was listed before Lowara in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Davey1st
  2. Grundfos2nd
  3. DAB3rd
  4. Lowara4th
  5. Pedrollo5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grundfos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Davey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lowara2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water pumps

5 answers
  • Asked ChatGPT

    “Which water pump brand should I buy in New Zealand?”

    1. 1Davey
    2. 2Grundfos
    3. 3DAB
    4. 4Lowara
  • Asked ChatGPT

    “What are the best water pump brands in New Zealand?”

    1. 1Davey
    2. 2Grundfos
    3. 3DAB
    4. 4Lowara
    5. 5Pedrollo
  • Asked ChatGPT

    “What's the best water pump brand in New Zealand for reliable water pressure?”

    1. 1Grundfos
    2. 2Davey
    3. 3DAB
  • Searched Google, AI Overview

    “house water pump nz”

    1. 1Grundfos
  • Searched Google, AI Overview

    “water pump for farm”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is DAB or Lowara more popular in search?

    This chart shows how often people search Google for DAB and Lowara by name. Each line represents a brand's share of searches for all five water pumps we track, month by month, from searches in New Zealand.

    DAB and Lowara among water pumps in New Zealand, by month

    Share of searches by month for DAB, Lowara. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGrundfosDaveyDABLowaraPedrollo
    Oct 202560.2%26.5%7.1%4.1%2%
    Nov 202553.9%29.2%10.1%4.5%2.2%
    Dec 202549.2%32.3%10.8%4.6%3.1%
    Jan 202659%26%9%4%2%
    Feb 202663.4%22.6%7.5%3.2%3.2%
    Mar 202666.7%19.4%8.3%3.7%1.9%
    Apr 202657.8%25.3%10.8%4.8%1.2%
    May 202657.8%25.3%10.8%3.6%2.4%
    Jun 202662.1%22.1%11.6%3.2%1.1%
    Jul 202667.8%16.1%10.3%4.6%1.1%
    Aug 202663.4%22.6%9.7%3.2%1.1%
    Sep 202657.8%25.3%13.3%2.4%1.2%

    How has the DAB and Lowara comparison changed over the last 12 months?

    3 findings
    • DAB was ahead of Lowara in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, DAB’s share of searches among water pumps in New Zealand moved from 7.1% to 13.3%, and its estimated monthly branded searches moved from 70 to 110.
    • Across the 12 months ending September 2026, Lowara’s share of searches among water pumps in New Zealand moved from 4.1% to 2.4%, and its estimated monthly branded searches moved from 40 to 20.

    How did search popularity change for New Zealand water pumps in September 2026?

    2 changes
    1. In September 2026, DAB gained share of searches among water pumps in New Zealand, from 9.7% to 13.3%.

    2. In September 2026, Lowara lost share of searches among water pumps in New Zealand, from 3.2% to 2.4%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using DAB’s and Lowara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    DAB

    1 branded search term

    • dab pumps

    Lowara

    1 branded search term

    • lowara

    How the Brand Demand Index is measured

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