Brandwave

Davey vs Zodiac:Which is more popular?

In September 2026, Davey had more branded searches than Zodiac among pool pump brands in New Zealand. Davey had about 210 branded searches, while Zodiac had 160. Davey made up 31.8% of all pool pump brand searches we track, and Zodiac accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about pool pump brands, Davey appeared in four of the five answers and Zodiac in none.

Among pool pump brands in New Zealand in September 2026

Who do people search for more?

Davey, about 31% more searches than Zodiac

Davey 210 searchesZodiac 160 searches

Who does AI mention more?

Davey, mentioned in 4 of 5 answers, Zodiac in 0

Davey in 4 of 5Zodiac in 0 of 5

Who does AI recommend more?

Davey, the only one of the two named

Davey first in 3Zodiac never named

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Top pool pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Davey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zodiac did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Davey1st
  2. AstralPool2nd
  3. Pentair3rd
  4. Hayward4th
  5. Zodiac–
  6. Astral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstralPool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayward1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool pump brands

5 answers
  • Asked ChatGPT

    “Which pool pump brand should I buy in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
  • Asked ChatGPT

    “What are the best pool pump brands in New Zealand?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
    4. 4Hayward
  • Asked ChatGPT

    “What's the best pool pump brand in New Zealand for a backyard pool?”

    1. 1Davey
    2. 2AstralPool
    3. 3Pentair
  • Searched Google, AI Overview

    “swimming pool pump nz”

    1. Searched Google, AI Overview

      “pool pump nz”

      1. 1Davey

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Davey or Zodiac more popular in search?

    This chart shows how often people search Google for Davey and Zodiac by name. Each line represents a brand's share of searches for all six pool pump brands we track, month by month, from searches in New Zealand.

    Davey and Zodiac among pool pump brands in New Zealand, by month

    Share of searches by month for Davey, Zodiac. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDaveyPentairZodiacAstralHaywardAstralPool
    Oct 202529.5%29.5%28.4%5.7%3.4%3.4%
    Nov 202526.8%26.8%30.9%7.2%5.2%3.1%
    Dec 202527.6%27.6%31.6%5.3%5.3%2.6%
    Jan 202629.9%29.9%27.6%5.7%4.6%2.3%
    Feb 202628.4%35.1%25.7%5.4%4.1%1.4%
    Mar 202631.8%39.4%15.2%4.5%4.5%4.5%
    Apr 202632.8%40.6%12.5%4.7%4.7%4.7%
    May 202631.3%47.8%9%4.5%4.5%3%
    Jun 202635%43.3%10%6.7%3.3%1.7%
    Jul 202625.5%47.3%10.9%7.3%3.6%5.5%
    Aug 202631.3%38.8%17.9%4.5%4.5%3%
    Sep 202631.8%31.8%24.2%7.6%3%1.5%

    How has the Davey and Zodiac comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: Zodiac took it in November 2025, Davey took it in January 2026.
    • Across the 12 months ending September 2026, Davey’s share of searches among pool pump brands in New Zealand moved from 29.5% to 31.8%, and its estimated monthly branded searches moved from 260 to 210.
    • Across the 12 months ending September 2026, Zodiac’s share of searches among pool pump brands in New Zealand moved from 28.4% to 24.2%, and its estimated monthly branded searches moved from 250 to 160.

    How did search popularity change for New Zealand pool pump brands in September 2026?

    2 changes
    1. In September 2026, Zodiac gained share of searches among pool pump brands in New Zealand, from 17.9% to 24.2%.

    2. In September 2026, Davey rose from 2nd to 1st among pool pump brands in New Zealand.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Davey’s and Zodiac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Davey

    1 branded search term

    • davey pumps

    Zodiac

    2 branded search terms

    • zodiac pool
    • zodiac pool cleaner

    How the Brand Demand Index is measured

    Other head-to-heads among pool pump brands

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