How popular isCordoba?
In September 2026, people searched for Cordoba by name about 30 times in New Zealand, a 200% increase from the previous year. These searches made up 1.5% of all New Zealand ukulele brand searches, placing Cordoba fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about ukulele brands, Cordoba appeared in three of the five answers and was the third most recommended of the four.
Cordoba is the fourth most searched of 4 competitors and the third most recommended in AI answers.
- EnyaShare of searches 79.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
KalaShare of searches 13.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LanikaiShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CordobaShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top ukulele brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cordoba was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cordoba is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ukulele brands
5 answers
Asked ChatGPT
“Which ukulele brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ukulele brands in New Zealand?”
Asked ChatGPT
“What's the best ukulele brand in New Zealand for beginner players?”
Searched Google, AI Overview
“ukulele for beginners”
Searched Google, AI Overview
“concert ukulele nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ukulele brands compete with Cordoba?
Share of searches by month for Enya, Kala, Lanikai, Cordoba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enya | Kala | Lanikai | Cordoba |
|---|---|---|---|---|
| Oct 2025 | 86.3% | 9.2% | 4.2% | 0.3% |
| Nov 2025 | 78.8% | 13.8% | 5.9% | 1.5% |
| Dec 2025 | 76.9% | 14.9% | 6.7% | 1.4% |
| Jan 2026 | 78.4% | 13.7% | 6.9% | 0.98% |
| Feb 2026 | 80.8% | 12.6% | 5.1% | 1.5% |
| Mar 2026 | 80.9% | 14.5% | 3.8% | 0.85% |
| Apr 2026 | 88.4% | 7.6% | 3.4% | 0.61% |
| May 2026 | 81.5% | 13.3% | 4.3% | 0.86% |
| Jun 2026 | 81.2% | 13.2% | 3.8% | 1.7% |
| Jul 2026 | 80.5% | 14.4% | 3.8% | 1.3% |
| Aug 2026 | 78.8% | 16.7% | 3% | 1.5% |
| Sep 2026 | 79.2% | 13.9% | 5.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 1.6K | 0% | +0.4 points | |
| 2, held 2nd | 13.9% | 280 | -17.6% | -2.9 points | |
| 3, held 3rd | 5.4% | 110 | +83.3% | +2.5 points | |
| 4, held 4th | 1.5% | 30 | 0% | 0 points |
1.Enya
79.2%
Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Kala13.9%
Held 2nd. 280 estimated branded searches, -17.6% vs prior month. Share -2.9 points.
3.
Lanikai5.4%
Held 3rd. 110 estimated branded searches, +83.3% vs prior month. Share +2.5 points.
4.
Cordoba1.5%
Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Cordoba and its closest rivals
How has branded search demand for Cordoba changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cordoba in New Zealand rose from 10 to 30.
- Across the 12 months ending September 2026, Cordoba’s share of searches among ukulele brands in New Zealand increased from 0.3% to 1.5%.
- Across the 12 months ending September 2026, Cordoba’s share of searches among ukulele brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.3% in October 2025.
How did search popularity change for New Zealand ukulele brands in September 2026?
4 changes
In September 2026, Lanikai gained share of searches among ukulele brands in New Zealand, from 3% to 5.4%.
In September 2026, Kala lost share of searches among ukulele brands in New Zealand, from 16.7% to 13.9%.
Estimated monthly branded searches for Cordoba in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
Estimated monthly branded searches for Enya in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are Cordoba’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cordoba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cordoba ukulele
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Where does Cordoba compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tenor ukulele brands | 4th of 5 | 0.84% | Show ranking |
| Ukulele brands | 4th of 4 | 1.5% | Shown above |
Is Cordoba your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.