Ukulele brands in New Zealand:Which are most popular?
In September 2026, Enya was the most searched ukulele brand in New Zealand, accounting for 79.2% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Kala was mentioned most often, in four of the five answers. Kala was recommended most often, coming first in all three responses that gave a list.
- EnyaShare of searches 79.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
KalaShare of searches 13.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LanikaiShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CordobaShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top ukulele brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kala was mentioned most often, in four of the five answers. Kala was recommended most often, coming first in all three answers that gave a list. Enya was second, and Cordoba was third. Lanikai, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ukulele brands
5 answers
Asked ChatGPT
“Which ukulele brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ukulele brands in New Zealand?”
Asked ChatGPT
“What's the best ukulele brand in New Zealand for beginner players?”
Searched Google, AI Overview
“ukulele for beginners”
Searched Google, AI Overview
“concert ukulele nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ukulele brands do people search for most?
This chart shows how often people search Google for each ukulele brand by name. Each line represents a brand's share of searches for all four ukulele brands we track, month by month, from searches in New Zealand.
Share of searches by month for Enya, Kala, Lanikai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enya | Kala | Lanikai | Cordoba |
|---|---|---|---|---|
| Oct 2025 | 86.3% | 9.2% | 4.2% | 0.3% |
| Nov 2025 | 78.8% | 13.8% | 5.9% | 1.5% |
| Dec 2025 | 76.9% | 14.9% | 6.7% | 1.4% |
| Jan 2026 | 78.4% | 13.7% | 6.9% | 0.98% |
| Feb 2026 | 80.8% | 12.6% | 5.1% | 1.5% |
| Mar 2026 | 80.9% | 14.5% | 3.8% | 0.85% |
| Apr 2026 | 88.4% | 7.6% | 3.4% | 0.61% |
| May 2026 | 81.5% | 13.3% | 4.3% | 0.86% |
| Jun 2026 | 81.2% | 13.2% | 3.8% | 1.7% |
| Jul 2026 | 80.5% | 14.4% | 3.8% | 1.3% |
| Aug 2026 | 78.8% | 16.7% | 3% | 1.5% |
| Sep 2026 | 79.2% | 13.9% | 5.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 1.6K | 0% | +0.4 points | |
| 2, held 2nd | 13.9% | 280 | -17.6% | -2.9 points | |
| 3, held 3rd | 5.4% | 110 | +83.3% | +2.5 points | |
| 4, held 4th | 1.5% | 30 | 0% | 0 points |
1.Enya
79.2%
Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Kala13.9%
Held 2nd. 280 estimated branded searches, -17.6% vs prior month. Share -2.9 points.
3.
Lanikai5.4%
Held 3rd. 110 estimated branded searches, +83.3% vs prior month. Share +2.5 points.
4.
Cordoba1.5%
Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among ukulele brands in New Zealand?
4 brands
In September 2026, Enya was the most searched among ukulele brands in New Zealand, with an estimated 1.6K branded searches, 79.2% of all searches for the four we track. Kala is in 2nd place, 65.3 percentage points behind at 13.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Enya | 86.3% → 79.2% | 88.4%Apr 2026 | 76.9%Dec 2025 | 1st |
| Kala | 9.2% → 13.9% | 16.7%Aug 2026 | 7.6%Apr 2026 | 2nd |
| Lanikai | 4.2% → 5.4% | 6.9%Jan 2026 | 3%Aug 2026 | 3rd |
| Cordoba | 0.3% → 1.5% | 1.7%Jun 2026 | 0.3%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Enya’s share of searches among ukulele brands in New Zealand decreased from 86.3% to 79.2%.
- Across the 12 months ending September 2026, Kala’s share of searches among ukulele brands in New Zealand increased from 9.2% to 13.9%.
- Across the 12 months ending September 2026, Lanikai’s share of searches among ukulele brands in New Zealand increased from 4.2% to 5.4%.
- Across the 12 months ending September 2026, Cordoba’s share of searches among ukulele brands in New Zealand increased from 0.3% to 1.5%.
- Across the 12 months ending September 2026, Enya’s share of searches among ukulele brands in New Zealand peaked at 88.4% in April 2026 and was lowest at 76.9% in December 2025.
- Across the 12 months ending September 2026, Kala’s share of searches among ukulele brands in New Zealand peaked at 16.7% in August 2026 and was lowest at 7.6% in April 2026.
- Across the 12 months ending September 2026, Lanikai’s share of searches among ukulele brands in New Zealand peaked at 6.9% in January 2026 and was lowest at 3% in August 2026.
- Across the 12 months ending September 2026, Cordoba’s share of searches among ukulele brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.3% in October 2025.
How did search popularity change for New Zealand ukulele brands in September 2026?
4 changes
In September 2026, Lanikai gained share of searches among ukulele brands in New Zealand, from 3% to 5.4%.
In September 2026, Kala lost share of searches among ukulele brands in New Zealand, from 16.7% to 13.9%.
Estimated monthly branded searches for Cordoba in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
Estimated monthly branded searches for Enya in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
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