Brandwave

How popular isEnya?

In September 2026, people searched for Enya by name about 1,600 times in New Zealand, a 44.8% decrease from the previous year. These searches made up 79.2% of all New Zealand ukulele brand searches, placing Enya first out of four brands. When we asked both ChatGPT and Google AI Overviews about ukulele brands, Enya appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Enya is the most searched of 4 competitors and the second most recommended in AI answers.

  1. EnyaShare of searches 79.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. KalaShare of searches 13.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LanikaiShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CordobaShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top ukulele brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Enya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Enya is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kala1st
  2. Enya2nd
  3. Cordoba3rd
  4. Lanikai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cordoba3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lanikai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ukulele brands

5 answers

  • Asked ChatGPT

    “Which ukulele brand should I buy in New Zealand?”

    1. 1Kala
    2. 2Enya
    3. 3Cordoba

  • Asked ChatGPT

    “What are the best ukulele brands in New Zealand?”

    1. 1Kala
    2. 2Cordoba
    3. 3Enya

  • Asked ChatGPT

    “What's the best ukulele brand in New Zealand for beginner players?”

    1. 1Kala
    2. 2Enya

  • Searched Google, AI Overview

    “ukulele for beginners”

    1. Searched Google, AI Overview

      “concert ukulele nz”

      1. 1Cordoba
      2. 2Kala

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which ukulele brands compete with Enya?

    Enya against ukulele brands in New Zealand, by month

    Share of searches by month for Enya, Kala, Lanikai. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEnyaKalaLanikaiCordoba
    Oct 202586.3%9.2%4.2%0.3%
    Nov 202578.8%13.8%5.9%1.5%
    Dec 202576.9%14.9%6.7%1.4%
    Jan 202678.4%13.7%6.9%0.98%
    Feb 202680.8%12.6%5.1%1.5%
    Mar 202680.9%14.5%3.8%0.85%
    Apr 202688.4%7.6%3.4%0.61%
    May 202681.5%13.3%4.3%0.86%
    Jun 202681.2%13.2%3.8%1.7%
    Jul 202680.5%14.4%3.8%1.3%
    Aug 202678.8%16.7%3%1.5%
    Sep 202679.2%13.9%5.4%1.5%

    1. 1.Enya

      79.2%

      Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

    2. 2.Kala

      13.9%

      Held 2nd. 280 estimated branded searches, -17.6% vs prior month. Share -2.9 points.

    3. 3.Lanikai

      5.4%

      Held 3rd. 110 estimated branded searches, +83.3% vs prior month. Share +2.5 points.

    4. 4.Cordoba

      1.5%

      Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Enya and its closest rivals

    Every comparison with Enya

    2 comparisons

    How has branded search demand for Enya changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Enya in New Zealand fell from 2.9K to 1.6K.
    • Across the 12 months ending September 2026, Enya’s share of searches among ukulele brands in New Zealand decreased from 86.3% to 79.2%.
    • Across the 12 months ending September 2026, Enya’s share of searches among ukulele brands in New Zealand peaked at 88.4% in April 2026 and was lowest at 76.9% in December 2025.

    How did search popularity change for New Zealand ukulele brands in September 2026?

    4 changes

    1. In September 2026, Lanikai gained share of searches among ukulele brands in New Zealand, from 3% to 5.4%.

    2. In September 2026, Kala lost share of searches among ukulele brands in New Zealand, from 16.7% to 13.9%.

    3. Estimated monthly branded searches for Cordoba in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

    4. Estimated monthly branded searches for Enya in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

    How are Enya’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Enya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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