Brandwave

How popular isClio in search?

In August 2026, there were an estimated 40 branded searches for Clio in New Zealand which is up 33.3% over the last 11 months. Clio holds 1.6% estimated Share of Search among New Zealand legal practice software and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Actionstep67.6%
  2. LawVu20.9%
  3. LEAP6.6%
  4. Smokeball3.3%
  5. Clio1.6%
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Which legal practice software compete with Clio?

Clio against legal practice software in New Zealand, by month

Share of Search by month for Actionstep, LawVu, LEAP, Smokeball, Clio. The figures are in the table below the chart.

View monthly share of search table
MonthActionstepLawVuLEAPSmokeballClio
Oct 202571.9%17.9%6.9%2.2%1.1%
Nov 202572.3%18.2%5.1%2.9%1.5%
Dec 202560%33.5%3.6%1.8%1.1%
Jan 202672.4%17.7%6.5%2.2%1.3%
Feb 202671.4%18.6%6.1%1.4%2.5%
Mar 202671.7%18.1%5.1%3.1%2%
Apr 202668.1%20.7%6%3.6%1.6%
May 202666.3%21%7.5%2%3.2%
Jun 202667.5%21.5%5.7%2.4%2.8%
Jul 202668.2%21.5%6.2%1.7%2.5%
Aug 202667.6%20.9%6.6%3.3%1.6%
Sep 2026—————

  1. 1.Actionstep

    67.6%

    held 1st · 1.6K estimated branded searches · 0% vs prior month · -0.6 points

  2. 2.LawVu

    20.9%

    held 2nd · 510 estimated branded searches · -1.9% vs prior month · -0.6 points

  3. 3.LEAP

    6.6%

    held 3rd · 160 estimated branded searches · +6.7% vs prior month · +0.4 points

  4. 4.Smokeball

    3.3%

    moved from 5th to 4th · 80 estimated branded searches · +100% vs prior month · +1.6 points

  5. 5.Clio

    1.6%

    moved from 4th to 5th · 40 estimated branded searches · -33.3% vs prior month · -0.8 points

Compare search popularity between Clio and its closest rivals

How has branded search demand for Clio changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clio in New Zealand rose from 30 to 40.
  • Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand increased from 1.1% to 1.6%.
  • Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.1% in December 2025.

How did search popularity change for New Zealand legal practice software in August 2026?

  1. In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%.

  2. In August 2026, Clio lost estimated Share of Search among legal practice software in New Zealand, from 2.5% to 1.6%.

  3. In August 2026, LawVu lost estimated Share of Search among legal practice software in New Zealand, from 21.5% to 20.9%.

  4. In August 2026, Actionstep lost estimated Share of Search among legal practice software in New Zealand, from 68.2% to 67.6%.

  5. Estimated monthly branded searches for LEAP in New Zealand fell 15.8% over 11 measured months, from 190 to 160 in August 2026.

How is Clio measured?

Brandwave collects information about searches that people make online using Clio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • clio law firm
  • clio legal
  • clio legal software
  • clio software

Do you work for Clio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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