Clio vs Smokeball:Which is more popular by branded search in New Zealand?
In August 2026, Smokeball had more branded searches than Clio among legal practice software in New Zealand. Smokeball was estimated to have 80 branded searches compared to Clio’s 40, and held a 3.3% Share of Search versus Clio’s 1.6%.
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Which is more popular in search, Clio or Smokeball?
Compare the practice management software New Zealand law firms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smokeball, Clio. The figures are in the table below the chart.
View monthly share of search table
| Month | Actionstep | LawVu | LEAP | Smokeball | Clio |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.9% | 6.9% | 2.2% | 1.1% |
| Nov 2025 | 72.3% | 18.2% | 5.1% | 2.9% | 1.5% |
| Dec 2025 | 60% | 33.5% | 3.6% | 1.8% | 1.1% |
| Jan 2026 | 72.4% | 17.7% | 6.5% | 2.2% | 1.3% |
| Feb 2026 | 71.4% | 18.6% | 6.1% | 1.4% | 2.5% |
| Mar 2026 | 71.7% | 18.1% | 5.1% | 3.1% | 2% |
| Apr 2026 | 68.1% | 20.7% | 6% | 3.6% | 1.6% |
| May 2026 | 66.3% | 21% | 7.5% | 2% | 3.2% |
| Jun 2026 | 67.5% | 21.5% | 5.7% | 2.4% | 2.8% |
| Jul 2026 | 68.2% | 21.5% | 6.2% | 1.7% | 2.5% |
| Aug 2026 | 67.6% | 20.9% | 6.6% | 3.3% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Clio and Smokeball comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Clio took it in February 2026, Smokeball took it in March 2026, Clio took it in May 2026, Smokeball took it in August 2026.
- Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Smokeball’s estimated Share of Search among legal practice software in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 60 to 80.
How did search popularity change for New Zealand legal practice software in August 2026?
2 changes
In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%.
In August 2026, Clio lost estimated Share of Search among legal practice software in New Zealand, from 2.5% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Clio’s and Smokeball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.