Brandwave

Clio vs LawVu:Which is more popular by branded search in New Zealand?

In August 2026, LawVu had more branded searches than Clio among legal practice software in New Zealand. LawVu was estimated to have 510 branded searches compared to Clio’s 40, and held a 20.9% Share of Search versus Clio’s 1.6%.

Share of Search among legal practice software in New Zealand in August 2026Which is more popular in search, Clio or LawVu?
Clio1.6%40 searches
vs
LawVu20.9%510 searches

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Which is more popular in search, Clio or LawVu?

Compare the practice management software New Zealand law firms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clio and LawVu among legal practice software in New Zealand, by month

Share of Search by month for LawVu, Clio. The figures are in the table below the chart.

View monthly share of search table
MonthActionstepLawVuLEAPSmokeballClio
Oct 202571.9%17.9%6.9%2.2%1.1%
Nov 202572.3%18.2%5.1%2.9%1.5%
Dec 202560%33.5%3.6%1.8%1.1%
Jan 202672.4%17.7%6.5%2.2%1.3%
Feb 202671.4%18.6%6.1%1.4%2.5%
Mar 202671.7%18.1%5.1%3.1%2%
Apr 202668.1%20.7%6%3.6%1.6%
May 202666.3%21%7.5%2%3.2%
Jun 202667.5%21.5%5.7%2.4%2.8%
Jul 202668.2%21.5%6.2%1.7%2.5%
Aug 202667.6%20.9%6.6%3.3%1.6%
Sep 2026—————

How has the Clio and LawVu comparison changed over the last 12 months?

  • LawVu was ahead of Clio in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 40.
  • Across the 11 months ending August 2026, LawVu’s estimated Share of Search among legal practice software in New Zealand moved from 17.9% to 20.9%, and its estimated monthly branded searches moved from 490 to 510.

How did search popularity change for New Zealand legal practice software in August 2026?

  1. In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%.

  2. In August 2026, Clio lost estimated Share of Search among legal practice software in New Zealand, from 2.5% to 1.6%.

  3. In August 2026, LawVu lost estimated Share of Search among legal practice software in New Zealand, from 21.5% to 20.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Clio’s and LawVu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clio

4 branded search terms

  • clio law firm
  • clio legal
  • clio legal software
  • clio software

LawVu

2 branded search terms

  • lawvu
  • lawvu nz

How the Brand Demand Index is measured

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