How popular isChia Cha?
In September 2026, people searched for Chia Cha by name about 100 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 0.43% of all New Zealand bubble tea chain searches, placing Chia Cha eighth out of eight chains. When we asked both ChatGPT and Google AI Overviews about bubble tea chains, Chia Cha did not appear in any of the answers.
Chia Cha is the eighth most searched of 8 competitors and not listed in any AI answer.
Gong chaShare of searches 50.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Hulu Cat Tea & MocktailShare of searches 23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- WUCHAShare of searches 12.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
ChatimeShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Chia ChaShare of searches 0.43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bubble tea chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chia Cha did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gong cha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chatime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hulu Cat Tea & Mocktail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yi Fang Taiwan Fruit Tea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- WUCHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChaPanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noah's Ark Teahouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Chia Cha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bubble tea chains
5 answers
Asked ChatGPT
“Which bubble tea chain should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bubble tea chains in New Zealand?”
Asked ChatGPT
“What's the best bubble tea chain in New Zealand for tapioca drinks?”
Searched Google, AI Overview
“best bubble tea”
Searched Google, AI Overview
“milk tea nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bubble tea chains compete with Chia Cha?
Share of searches by month for Gong cha, Hulu Cat Tea & Mocktail, WUCHA, Chatime, Yi Fang Taiwan Fruit Tea, Chia Cha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gong cha | Hulu Cat Tea & Mocktail | WUCHA | Chatime | Yi Fang Taiwan Fruit Tea | ChaPanda | Noah's Ark Teahouse | Chia Cha |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 21.6% | 9.5% | 9.8% | 1.8% | 0.03% | 1.6% | 0.39% |
| Nov 2025 | 56.2% | 22.1% | 9.7% | 8.3% | 1.4% | 0.3% | 1.6% | 0.4% |
| Dec 2025 | 57.3% | 22.8% | 10% | 6.7% | 1.2% | 0.24% | 1.3% | 0.35% |
| Jan 2026 | 57% | 22.2% | 9.9% | 6.7% | 1.8% | 0.29% | 1.6% | 0.49% |
| Feb 2026 | 56.2% | 22.3% | 9.9% | 8.1% | 1.5% | 0.29% | 1.3% | 0.33% |
| Mar 2026 | 53.3% | 20.4% | 9.1% | 7.4% | 1.9% | 6% | 1.5% | 0.45% |
| Apr 2026 | 58.2% | 18.6% | 10% | 6.8% | 2% | 3% | 1.1% | 0.34% |
| May 2026 | 54.5% | 20.8% | 11.2% | 7.6% | 2.5% | 1.9% | 1.2% | 0.31% |
| Jun 2026 | 58.9% | 18.4% | 10% | 7% | 1.9% | 2% | 1.3% | 0.42% |
| Jul 2026 | 54.5% | 20.9% | 11.2% | 7.5% | 2.5% | 1.5% | 1.5% | 0.39% |
| Aug 2026 | 56% | 21.4% | 9.5% | 6.5% | 3.1% | 1.9% | 1.3% | 0.4% |
| Sep 2026 | 50.7% | 23% | 12.4% | 7.1% | 3.1% | 1.7% | 1.7% | 0.43% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 11.9K | -16% | -5.3 points | |
| 2, held 2nd | 23% | 5.4K | 0% | +1.7 points | |
| 3, held 3rd | 12.4% | 2.9K | +20.8% | +2.9 points | |
| 4, held 4th | 7.1% | 1.7K | +0.61% | +0.6 points | |
| 5, held 5th | 3.1% | 720 | -7.7% | 0 points | |
| 6, held 6th | 1.7% | 390 | -18.8% | -0.2 points | |
| 7, held 7th | 1.7% | 390 | +21.9% | +0.4 points | |
| 8, held 8th | 0.43% | 100 | 0% | 0 points |
1.
Gong cha50.7%
Held 1st. 11.9K estimated branded searches, -16% vs prior month. Share -5.3 points.
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.WUCHA
12.4%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +2.9 points.
4.
Chatime7.1%
Held 4th. 1.7K estimated branded searches, +0.61% vs prior month. Share +0.6 points.
3.1%
Held 5th. 720 estimated branded searches, -7.7% vs prior month. Share 0 points.
6.
ChaPanda1.7%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
1.7%
Held 7th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.
8.
Chia Cha0.43%
Held 8th. 100 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Chia Cha and its closest rivals
Every comparison with Chia Cha
7 comparisons
How has branded search demand for Chia Cha changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chia Cha in New Zealand fell from 120 to 100.
- Across the 12 months ending September 2026, Chia Cha fell from 7th to 8th among bubble tea chains in New Zealand.
How did search popularity change for New Zealand bubble tea chains in September 2026?
6 changes
In September 2026, WUCHA gained share of searches among bubble tea chains in New Zealand, from 9.5% to 12.4%.
In September 2026, Hulu Cat Tea & Mocktail gained share of searches among bubble tea chains in New Zealand, from 21.4% to 23%.
In September 2026, Chatime gained share of searches among bubble tea chains in New Zealand, from 6.5% to 7.1%.
In September 2026, Gong cha lost share of searches among bubble tea chains in New Zealand, from 56% to 50.7%.
Estimated monthly branded searches for ChaPanda in New Zealand rose 3800% over 12 measured months, from 10 to 390 in September 2026.
Estimated monthly branded searches for Yi Fang Taiwan Fruit Tea in New Zealand rose 30.9% over 12 measured months, from 550 to 720 in September 2026.
How are Chia Cha’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chia Cha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chia cha
- chiacha
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