Brandwave

Chia Cha vs Yi Fang Taiwan Fruit Tea:Which is more popular?

In September 2026, Yi Fang Taiwan Fruit Tea had more branded searches than Chia Cha among bubble tea chains in New Zealand. Yi Fang Taiwan Fruit Tea had about 720 branded searches, while Chia Cha had 100. Yi Fang Taiwan Fruit Tea made up 3.1% of all bubble tea chain searches we track, and Chia Cha accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, Yi Fang Taiwan Fruit Tea appeared in two of the five answers and Chia Cha in none.

Among bubble tea chains in New Zealand in September 2026

Who do people search for more?

Yi Fang Taiwan Fruit Tea, about 7 searches for every 1 for Chia Cha

Yi Fang Taiwan Fruit Tea 720 searchesChia Cha 100 searches

Who does AI mention more?

Yi Fang Taiwan Fruit Tea, mentioned in 2 of 5 answers, Chia Cha in 0

Yi Fang Taiwan Fruit Tea in 2 of 5Chia Cha in 0 of 5

Who does AI recommend more?

Yi Fang Taiwan Fruit Tea, the only one of the two named

Yi Fang Taiwan Fruit Tea first in 2Chia Cha never named

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yi Fang Taiwan Fruit Tea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chia Cha did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Chatime2nd
  3. Yi Fang Taiwan Fruit Tea3rd
  4. Hulu Cat Tea & Mocktail4th
  5. WUCHA5th
  6. ChaPanda–
  7. Noah's Ark Teahouse–
  8. Chia Cha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chatime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hulu Cat Tea & Mocktail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yi Fang Taiwan Fruit Tea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WUCHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChaPanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noah's Ark Teahouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chia Cha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bubble tea chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chia Cha or Yi Fang Taiwan Fruit Tea more popular in search?

This chart shows how often people search Google for Chia Cha and Yi Fang Taiwan Fruit Tea by name. Each line represents a brand's share of searches for all eight bubble tea chains we track, month by month, from searches in New Zealand.

Chia Cha and Yi Fang Taiwan Fruit Tea among bubble tea chains in New Zealand, by month

Share of searches by month for Yi Fang Taiwan Fruit Tea, Chia Cha. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaHulu Cat Tea & MocktailWUCHAChatimeYi Fang Taiwan Fruit TeaChaPandaNoah's Ark TeahouseChia Cha
Oct 202555.3%21.6%9.5%9.8%1.8%0.03%1.6%0.39%
Nov 202556.2%22.1%9.7%8.3%1.4%0.3%1.6%0.4%
Dec 202557.3%22.8%10%6.7%1.2%0.24%1.3%0.35%
Jan 202657%22.2%9.9%6.7%1.8%0.29%1.6%0.49%
Feb 202656.2%22.3%9.9%8.1%1.5%0.29%1.3%0.33%
Mar 202653.3%20.4%9.1%7.4%1.9%6%1.5%0.45%
Apr 202658.2%18.6%10%6.8%2%3%1.1%0.34%
May 202654.5%20.8%11.2%7.6%2.5%1.9%1.2%0.31%
Jun 202658.9%18.4%10%7%1.9%2%1.3%0.42%
Jul 202654.5%20.9%11.2%7.5%2.5%1.5%1.5%0.39%
Aug 202656%21.4%9.5%6.5%3.1%1.9%1.3%0.4%
Sep 202650.7%23%12.4%7.1%3.1%1.7%1.7%0.43%

How has the Chia Cha and Yi Fang Taiwan Fruit Tea comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bubble tea chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Yi Fang Taiwan Fruit Tea in New Zealand rose 30.9% over 12 measured months, from 550 to 720 in September 2026.

  2. Estimated monthly branded searches for Chia Cha in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Chia Cha’s and Yi Fang Taiwan Fruit Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chia Cha

2 branded search terms

  • chia cha
  • chiacha

Yi Fang Taiwan Fruit Tea

11 branded search terms

  • yi fang
  • yi fang fruit tea
  • yi fang menu
  • yi fang taiwan fruit tea
  • yi fang tea
  • yifang
  • yifang bubble tea
  • yifang fruit tea
  • yifang menu
  • yifang taiwan fruit tea
  • yifang tea

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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