Brandwave

How popular isChatime?

In September 2026, people searched for Chatime by name about 1,660 times in New Zealand, a 44.5% decrease from the previous year. These searches made up 7.1% of all New Zealand bubble tea chain searches, placing Chatime fourth out of eight chains. When we asked both ChatGPT and Google AI Overviews about bubble tea chains, Chatime appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Chatime is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. Gong chaShare of searches 50.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Hulu Cat Tea & MocktailShare of searches 23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. WUCHAShare of searches 12.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. ChatimeShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Yi Fang Taiwan Fruit TeaShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chatime was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chatime is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Chatime2nd
  3. Yi Fang Taiwan Fruit Tea3rd
  4. Hulu Cat Tea & Mocktail4th
  5. WUCHA5th
  6. ChaPanda–
  7. Noah's Ark Teahouse–
  8. Chia Cha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chatime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hulu Cat Tea & Mocktail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yi Fang Taiwan Fruit Tea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WUCHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChaPanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noah's Ark Teahouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chia Cha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bubble tea chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bubble tea chains compete with Chatime?

Chatime against bubble tea chains in New Zealand, by month

Share of searches by month for Gong cha, Hulu Cat Tea & Mocktail, WUCHA, Chatime, Yi Fang Taiwan Fruit Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaHulu Cat Tea & MocktailWUCHAChatimeYi Fang Taiwan Fruit TeaChaPandaNoah's Ark TeahouseChia Cha
Oct 202555.3%21.6%9.5%9.8%1.8%0.03%1.6%0.39%
Nov 202556.2%22.1%9.7%8.3%1.4%0.3%1.6%0.4%
Dec 202557.3%22.8%10%6.7%1.2%0.24%1.3%0.35%
Jan 202657%22.2%9.9%6.7%1.8%0.29%1.6%0.49%
Feb 202656.2%22.3%9.9%8.1%1.5%0.29%1.3%0.33%
Mar 202653.3%20.4%9.1%7.4%1.9%6%1.5%0.45%
Apr 202658.2%18.6%10%6.8%2%3%1.1%0.34%
May 202654.5%20.8%11.2%7.6%2.5%1.9%1.2%0.31%
Jun 202658.9%18.4%10%7%1.9%2%1.3%0.42%
Jul 202654.5%20.9%11.2%7.5%2.5%1.5%1.5%0.39%
Aug 202656%21.4%9.5%6.5%3.1%1.9%1.3%0.4%
Sep 202650.7%23%12.4%7.1%3.1%1.7%1.7%0.43%

  1. 1.Gong cha

    50.7%

    Held 1st. 11.9K estimated branded searches, -16% vs prior month. Share -5.3 points.

  2. 2.Hulu Cat Tea & Mocktail

    23%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.WUCHA

    12.4%

    Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +2.9 points.

  4. 4.Chatime

    7.1%

    Held 4th. 1.7K estimated branded searches, +0.61% vs prior month. Share +0.6 points.

  5. 5.Yi Fang Taiwan Fruit Tea

    3.1%

    Held 5th. 720 estimated branded searches, -7.7% vs prior month. Share 0 points.

  6. 6.ChaPanda

    1.7%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  7. 7.Noah's Ark Teahouse

    1.7%

    Held 7th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.

  8. 8.Chia Cha

    0.43%

    Held 8th. 100 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Chatime and its closest rivals

Every comparison with Chatime

7 comparisons

How has branded search demand for Chatime changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chatime in New Zealand fell from 3K to 1.7K.
  • Across the 12 months ending September 2026, Chatime’s share of searches among bubble tea chains in New Zealand decreased from 9.8% to 7.1%.
  • Across the 12 months ending September 2026, Chatime’s share of searches among bubble tea chains in New Zealand peaked at 9.8% in October 2025 and was lowest at 6.5% in August 2026.
  • Across the 12 months ending September 2026, Chatime fell from 3rd to 4th among bubble tea chains in New Zealand.

How did search popularity change for New Zealand bubble tea chains in September 2026?

6 changes

  1. In September 2026, WUCHA gained share of searches among bubble tea chains in New Zealand, from 9.5% to 12.4%.

  2. In September 2026, Hulu Cat Tea & Mocktail gained share of searches among bubble tea chains in New Zealand, from 21.4% to 23%.

  3. In September 2026, Chatime gained share of searches among bubble tea chains in New Zealand, from 6.5% to 7.1%.

  4. In September 2026, Gong cha lost share of searches among bubble tea chains in New Zealand, from 56% to 50.7%.

  5. Estimated monthly branded searches for ChaPanda in New Zealand rose 3800% over 12 measured months, from 10 to 390 in September 2026.

  6. Estimated monthly branded searches for Yi Fang Taiwan Fruit Tea in New Zealand rose 30.9% over 12 measured months, from 550 to 720 in September 2026.

How are Chatime’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Chatime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cha time bubble tea
  • cha time milk tea
  • cha time pearls
  • cha time taro
  • chatime
  • chatime boba
  • chatime bubble tea
  • chatime fruit tea
  • chatime matcha
  • chatime milk tea
  • chatime pearl
  • chatime queen street
  • chatime taro
  • chatime tea

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How the Brand Demand Index is measured

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