Brandwave

Chatime vs Yi Fang Taiwan Fruit Tea:Which is more popular?

In September 2026, Chatime had more branded searches than Yi Fang Taiwan Fruit Tea among bubble tea chains in New Zealand. Chatime had about 1,660 branded searches, while Yi Fang Taiwan Fruit Tea had 720. Chatime made up 7.1% of all bubble tea chain searches we track, and Yi Fang Taiwan Fruit Tea accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, Chatime appeared in four of the five answers and Yi Fang Taiwan Fruit Tea in two. Chatime was mentioned before Yi Fang Taiwan Fruit Tea in every answer.

Among bubble tea chains in New Zealand in September 2026

Who do people search for more?

Chatime, about 2 searches for every 1 for Yi Fang Taiwan Fruit Tea

Chatime 1.7K searchesYi Fang Taiwan Fruit Tea 720 searches

Who does AI mention more?

Chatime, mentioned in 4 of 5 answers, Yi Fang Taiwan Fruit Tea in 2

Chatime in 4 of 5Yi Fang Taiwan Fruit Tea in 2 of 5

Who does AI recommend more?

Chatime, named ahead of Yi Fang Taiwan Fruit Tea in every answer

Chatime first in 3Yi Fang Taiwan Fruit Tea never first

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chatime was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yi Fang Taiwan Fruit Tea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chatime was listed before Yi Fang Taiwan Fruit Tea in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Chatime2nd
  3. Yi Fang Taiwan Fruit Tea3rd
  4. Hulu Cat Tea & Mocktail4th
  5. WUCHA5th
  6. ChaPanda–
  7. Noah's Ark Teahouse–
  8. Chia Cha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chatime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hulu Cat Tea & Mocktail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yi Fang Taiwan Fruit Tea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WUCHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChaPanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noah's Ark Teahouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chia Cha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bubble tea chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chatime or Yi Fang Taiwan Fruit Tea more popular in search?

This chart shows how often people search Google for Chatime and Yi Fang Taiwan Fruit Tea by name. Each line represents a brand's share of searches for all eight bubble tea chains we track, month by month, from searches in New Zealand.

Chatime and Yi Fang Taiwan Fruit Tea among bubble tea chains in New Zealand, by month

Share of searches by month for Chatime, Yi Fang Taiwan Fruit Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaHulu Cat Tea & MocktailWUCHAChatimeYi Fang Taiwan Fruit TeaChaPandaNoah's Ark TeahouseChia Cha
Oct 202555.3%21.6%9.5%9.8%1.8%0.03%1.6%0.39%
Nov 202556.2%22.1%9.7%8.3%1.4%0.3%1.6%0.4%
Dec 202557.3%22.8%10%6.7%1.2%0.24%1.3%0.35%
Jan 202657%22.2%9.9%6.7%1.8%0.29%1.6%0.49%
Feb 202656.2%22.3%9.9%8.1%1.5%0.29%1.3%0.33%
Mar 202653.3%20.4%9.1%7.4%1.9%6%1.5%0.45%
Apr 202658.2%18.6%10%6.8%2%3%1.1%0.34%
May 202654.5%20.8%11.2%7.6%2.5%1.9%1.2%0.31%
Jun 202658.9%18.4%10%7%1.9%2%1.3%0.42%
Jul 202654.5%20.9%11.2%7.5%2.5%1.5%1.5%0.39%
Aug 202656%21.4%9.5%6.5%3.1%1.9%1.3%0.4%
Sep 202650.7%23%12.4%7.1%3.1%1.7%1.7%0.43%

How has the Chatime and Yi Fang Taiwan Fruit Tea comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bubble tea chains in September 2026?

2 changes

  1. In September 2026, Chatime gained share of searches among bubble tea chains in New Zealand, from 6.5% to 7.1%.

  2. Estimated monthly branded searches for Yi Fang Taiwan Fruit Tea in New Zealand rose 30.9% over 12 measured months, from 550 to 720 in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Chatime’s and Yi Fang Taiwan Fruit Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chatime

14 branded search terms

  • cha time bubble tea
  • cha time milk tea
  • cha time pearls
  • cha time taro
  • chatime
  • chatime boba
  • chatime bubble tea
  • chatime fruit tea
  • chatime matcha
  • chatime milk tea
  • chatime pearl
  • chatime queen street
  • chatime taro
  • chatime tea

Yi Fang Taiwan Fruit Tea

11 branded search terms

  • yi fang
  • yi fang fruit tea
  • yi fang menu
  • yi fang taiwan fruit tea
  • yi fang tea
  • yifang
  • yifang bubble tea
  • yifang fruit tea
  • yifang menu
  • yifang taiwan fruit tea
  • yifang tea

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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