Brandwave

Chatime vs Noah's Ark Teahouse:Which is more popular?

In September 2026, Chatime had more branded searches than Noah's Ark Teahouse among bubble tea chains in New Zealand. Chatime had about 1,660 branded searches, while Noah's Ark Teahouse had 390. Chatime made up 7.1% of all bubble tea chain searches we track, and Noah's Ark Teahouse accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, Chatime appeared in four of the five answers and Noah's Ark Teahouse in none.

Among bubble tea chains in New Zealand in September 2026

Who do people search for more?

Chatime, about 4 searches for every 1 for Noah's Ark Teahouse

Chatime 1.7K searchesNoah's Ark Teahouse 390 searches

Who does AI mention more?

Chatime, mentioned in 4 of 5 answers, Noah's Ark Teahouse in 0

Chatime in 4 of 5Noah's Ark Teahouse in 0 of 5

Who does AI recommend more?

Chatime, the only one of the two named

Chatime first in 3Noah's Ark Teahouse never named

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chatime was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Noah's Ark Teahouse did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Chatime2nd
  3. Yi Fang Taiwan Fruit Tea3rd
  4. Hulu Cat Tea & Mocktail4th
  5. WUCHA5th
  6. ChaPanda–
  7. Noah's Ark Teahouse–
  8. Chia Cha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chatime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hulu Cat Tea & Mocktail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yi Fang Taiwan Fruit Tea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WUCHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChaPanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noah's Ark Teahouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chia Cha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bubble tea chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chatime or Noah's Ark Teahouse more popular in search?

This chart shows how often people search Google for Chatime and Noah's Ark Teahouse by name. Each line represents a brand's share of searches for all eight bubble tea chains we track, month by month, from searches in New Zealand.

Chatime and Noah's Ark Teahouse among bubble tea chains in New Zealand, by month

Share of searches by month for Chatime, Noah's Ark Teahouse. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaHulu Cat Tea & MocktailWUCHAChatimeYi Fang Taiwan Fruit TeaChaPandaNoah's Ark TeahouseChia Cha
Oct 202555.3%21.6%9.5%9.8%1.8%0.03%1.6%0.39%
Nov 202556.2%22.1%9.7%8.3%1.4%0.3%1.6%0.4%
Dec 202557.3%22.8%10%6.7%1.2%0.24%1.3%0.35%
Jan 202657%22.2%9.9%6.7%1.8%0.29%1.6%0.49%
Feb 202656.2%22.3%9.9%8.1%1.5%0.29%1.3%0.33%
Mar 202653.3%20.4%9.1%7.4%1.9%6%1.5%0.45%
Apr 202658.2%18.6%10%6.8%2%3%1.1%0.34%
May 202654.5%20.8%11.2%7.6%2.5%1.9%1.2%0.31%
Jun 202658.9%18.4%10%7%1.9%2%1.3%0.42%
Jul 202654.5%20.9%11.2%7.5%2.5%1.5%1.5%0.39%
Aug 202656%21.4%9.5%6.5%3.1%1.9%1.3%0.4%
Sep 202650.7%23%12.4%7.1%3.1%1.7%1.7%0.43%

How has the Chatime and Noah's Ark Teahouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bubble tea chains in September 2026?

2 changes
  1. In September 2026, Chatime gained share of searches among bubble tea chains in New Zealand, from 6.5% to 7.1%.

  2. Estimated monthly branded searches for Noah's Ark Teahouse in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Chatime’s and Noah's Ark Teahouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chatime

14 branded search terms

  • cha time bubble tea
  • cha time milk tea
  • cha time pearls
  • cha time taro
  • chatime
  • chatime boba
  • chatime bubble tea
  • chatime fruit tea
  • chatime matcha
  • chatime milk tea
  • chatime pearl
  • chatime queen street
  • chatime taro
  • chatime tea

Noah's Ark Teahouse

1 branded search term

  • noahs ark teahouse

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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