Brandwave

Chia Cha vs Noah's Ark Teahouse:Which is more popular?

In September 2026, Noah's Ark Teahouse had more branded searches than Chia Cha among bubble tea chains in New Zealand. Noah's Ark Teahouse had about 390 branded searches, while Chia Cha had 100. Noah's Ark Teahouse made up 1.7% of all bubble tea chain searches we track, and Chia Cha accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, neither Chia Cha nor Noah's Ark Teahouse appeared in any of the five answers.

Among bubble tea chains in New Zealand in September 2026

Who do people search for more?

Noah's Ark Teahouse, about 4 searches for every 1 for Chia Cha

Noah's Ark Teahouse 390 searchesChia Cha 100 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Chia Cha in 0 of 5Noah's Ark Teahouse in 0 of 5

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Chia Cha nor Noah's Ark Teahouse showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Chatime2nd
  3. Yi Fang Taiwan Fruit Tea3rd
  4. Hulu Cat Tea & Mocktail4th
  5. WUCHA5th
  6. ChaPanda–
  7. Noah's Ark Teahouse–
  8. Chia Cha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chatime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hulu Cat Tea & Mocktail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yi Fang Taiwan Fruit Tea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WUCHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChaPanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noah's Ark Teahouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chia Cha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bubble tea chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chia Cha or Noah's Ark Teahouse more popular in search?

This chart shows how often people search Google for Chia Cha and Noah's Ark Teahouse by name. Each line represents a brand's share of searches for all eight bubble tea chains we track, month by month, from searches in New Zealand.

Chia Cha and Noah's Ark Teahouse among bubble tea chains in New Zealand, by month

Share of searches by month for Noah's Ark Teahouse, Chia Cha. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaHulu Cat Tea & MocktailWUCHAChatimeYi Fang Taiwan Fruit TeaChaPandaNoah's Ark TeahouseChia Cha
Oct 202555.3%21.6%9.5%9.8%1.8%0.03%1.6%0.39%
Nov 202556.2%22.1%9.7%8.3%1.4%0.3%1.6%0.4%
Dec 202557.3%22.8%10%6.7%1.2%0.24%1.3%0.35%
Jan 202657%22.2%9.9%6.7%1.8%0.29%1.6%0.49%
Feb 202656.2%22.3%9.9%8.1%1.5%0.29%1.3%0.33%
Mar 202653.3%20.4%9.1%7.4%1.9%6%1.5%0.45%
Apr 202658.2%18.6%10%6.8%2%3%1.1%0.34%
May 202654.5%20.8%11.2%7.6%2.5%1.9%1.2%0.31%
Jun 202658.9%18.4%10%7%1.9%2%1.3%0.42%
Jul 202654.5%20.9%11.2%7.5%2.5%1.5%1.5%0.39%
Aug 202656%21.4%9.5%6.5%3.1%1.9%1.3%0.4%
Sep 202650.7%23%12.4%7.1%3.1%1.7%1.7%0.43%

How has the Chia Cha and Noah's Ark Teahouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bubble tea chains in September 2026?

2 changes
  1. Estimated monthly branded searches for Noah's Ark Teahouse in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  2. Estimated monthly branded searches for Chia Cha in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chia Cha’s and Noah's Ark Teahouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chia Cha

2 branded search terms

  • chia cha
  • chiacha

Noah's Ark Teahouse

1 branded search term

  • noahs ark teahouse

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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