Brandwave

How popular isBollé?

In September 2026, people searched for Bollé by name about 900 times in New Zealand, a 34.3% increase from the previous year. These searches made up 61.9% of all New Zealand safety glasses brand searches, placing Bollé first out of seven brands. When we asked both ChatGPT and Google AI Overviews about safety glasses brands, Bollé appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Bollé is the most searched of 7 competitors and the second most recommended in AI answers.

  1. BolléShare of searches 61.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RadiansShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. 3M PeltorShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. UvexShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. ProChoiceShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top safety glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bollé appeared in all five answers. Bollé is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uvex1st
  2. Bollé2nd
  3. 3M Peltor3rd
  4. Radians–
  5. ProChoice–
  6. Honeywell–
  7. Pyramex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bollé5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uvex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 3M Peltor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProChoice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radians0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyramex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety glasses brands

5 answers

  • Asked ChatGPT

    “Which safety glasses brand should I buy in New Zealand?”

    1. 1Uvex
    2. 2Bollé

  • Asked ChatGPT

    “What are the best safety glasses brands in New Zealand?”

    1. 1Bollé
    2. 2Uvex
    3. 33M Peltor

  • Asked ChatGPT

    “What's the best safety glasses brand in New Zealand for workplace eye protection?”

    1. 1Uvex
    2. 2Bollé
    3. 33M Peltor

  • Searched Google, AI Overview

    “best safety glasses”

    1. 1Bollé
    2. 2Uvex

  • Searched Google, AI Overview

    “work safety glasses”

    1. 1ProChoice
    2. 2Bollé

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which safety glasses brands compete with Bollé?

Bollé against safety glasses brands in New Zealand, by month

Share of searches by month for Bollé, Radians, 3M Peltor, Uvex. The figures are in the table below the chart.

View monthly share of searches table
MonthBolléRadians3M PeltorUvexProChoiceHoneywellPyramex
Oct 202556.8%24.3%6.3%9%0.9%1.8%0.9%
Nov 202565.7%19%6.6%6.6%0.73%0.73%0.73%
Dec 202570.9%12.7%6.4%7.3%0.91%0.91%0.91%
Jan 202664.8%17.6%7.2%8%0.8%0.8%0.8%
Feb 202645%32.2%9.4%10.7%0.67%1.3%0.67%
Mar 202648.7%31.6%11.2%5.9%1.3%0.66%0.66%
Apr 202649.1%30.2%10.4%7.5%0.94%0.94%0.94%
May 202648.8%30.7%11%7.1%0.79%0.79%0.79%
Jun 202652.6%23.7%7.9%12.3%0.88%1.8%0.88%
Jul 202659.1%18.3%7.8%12.2%0.87%0.87%0.87%
Aug 202659.2%22.5%7.7%7.7%1.4%0.7%0.7%
Sep 202661.9%19.4%8.2%7.5%1.5%0.75%0.75%

  1. 1.Bollé

    61.9%

    Held 1st. 830 estimated branded searches, -1.2% vs prior month. Share +2.8 points.

  2. 2.Radians

    19.4%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -3.1 points.

  3. 3.3M Peltor

    8.2%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Uvex

    7.5%

    Held 4th. 100 estimated branded searches, -9.1% vs prior month. Share -0.3 points.

  5. 5.ProChoice

    1.5%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Honeywell

    0.75%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pyramex

    0.75%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bollé and its closest rivals

Every comparison with Bollé

9 comparisons

How has branded search demand for Bollé changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bollé in New Zealand rose from 670 to 900.
  • Across the 12 months ending September 2026, Bollé’s share of searches among safety glasses brands in New Zealand increased from 56.8% to 61.9%.
  • Across the 12 months ending September 2026, Bollé’s share of searches among safety glasses brands in New Zealand peaked at 70.9% in December 2025 and was lowest at 45% in February 2026.

How did search popularity change for New Zealand safety glasses brands in September 2026?

6 changes

  1. In September 2026, Bollé gained share of searches among safety glasses brands in New Zealand, from 59.2% to 61.9%.

  2. In September 2026, Radians lost share of searches among safety glasses brands in New Zealand, from 22.5% to 19.4%.

  3. Uvex’s share of searches among safety glasses brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 7.5% in September 2026.

  4. Estimated monthly branded searches for ProChoice in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  5. Estimated monthly branded searches for 3M Peltor in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

  6. Estimated monthly branded searches for Honeywell in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Bollé’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Bollé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bolle
  • bolle eyewear
  • bolle polarised
  • bolle safety frames
  • bolle safety sunglasses
  • bolle shades
  • bolle ski glasses

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How the Brand Demand Index is measured

Where does Bollé compete?

Bollé is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunglasses brands7th of 71.1%Show ranking
Safety glasses brands1st of 761.9%Shown above
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Is Bollé your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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