Brandwave

How popular isProChoice?

In September 2026, people searched for ProChoice by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 1.5% of all New Zealand safety glasses brand searches, placing ProChoice fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about safety glasses brands, ProChoice appeared in one of the five answers.

Search and AI answers in September 2026

ProChoice is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. BolléShare of searches 61.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RadiansShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. 3M PeltorShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. UvexShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. ProChoiceShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+2 more

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Top safety glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ProChoice was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uvex1st
  2. Bollé2nd
  3. 3M Peltor3rd
  4. Radians–
  5. ProChoice–
  6. Honeywell–
  7. Pyramex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bollé5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uvex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 3M Peltor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProChoice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radians0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyramex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about safety glasses brands

5 answers

  • Asked ChatGPT

    “Which safety glasses brand should I buy in New Zealand?”

    1. 1Uvex
    2. 2Bollé

  • Asked ChatGPT

    “What are the best safety glasses brands in New Zealand?”

    1. 1Bollé
    2. 2Uvex
    3. 33M Peltor

  • Asked ChatGPT

    “What's the best safety glasses brand in New Zealand for workplace eye protection?”

    1. 1Uvex
    2. 2Bollé
    3. 33M Peltor

  • Searched Google, AI Overview

    “best safety glasses”

    1. 1Bollé
    2. 2Uvex

  • Searched Google, AI Overview

    “work safety glasses”

    1. 1ProChoice
    2. 2Bollé

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which safety glasses brands compete with ProChoice?

ProChoice against safety glasses brands in New Zealand, by month

Share of searches by month for Bollé, Radians, 3M Peltor, Uvex, ProChoice. The figures are in the table below the chart.

View monthly share of searches table
MonthBolléRadians3M PeltorUvexProChoiceHoneywellPyramex
Oct 202556.8%24.3%6.3%9%0.9%1.8%0.9%
Nov 202565.7%19%6.6%6.6%0.73%0.73%0.73%
Dec 202570.9%12.7%6.4%7.3%0.91%0.91%0.91%
Jan 202664.8%17.6%7.2%8%0.8%0.8%0.8%
Feb 202645%32.2%9.4%10.7%0.67%1.3%0.67%
Mar 202648.7%31.6%11.2%5.9%1.3%0.66%0.66%
Apr 202649.1%30.2%10.4%7.5%0.94%0.94%0.94%
May 202648.8%30.7%11%7.1%0.79%0.79%0.79%
Jun 202652.6%23.7%7.9%12.3%0.88%1.8%0.88%
Jul 202659.1%18.3%7.8%12.2%0.87%0.87%0.87%
Aug 202659.2%22.5%7.7%7.7%1.4%0.7%0.7%
Sep 202661.9%19.4%8.2%7.5%1.5%0.75%0.75%

  1. 1.Bollé

    61.9%

    Held 1st. 830 estimated branded searches, -1.2% vs prior month. Share +2.8 points.

  2. 2.Radians

    19.4%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -3.1 points.

  3. 3.3M Peltor

    8.2%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Uvex

    7.5%

    Held 4th. 100 estimated branded searches, -9.1% vs prior month. Share -0.3 points.

  5. 5.ProChoice

    1.5%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Honeywell

    0.75%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pyramex

    0.75%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ProChoice and its closest rivals

How has branded search demand for ProChoice changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ProChoice in New Zealand rose from 10 to 20.
  • Across the 12 months ending September 2026, ProChoice’s share of searches among safety glasses brands in New Zealand increased from 0.9% to 1.5%.
  • Across the 12 months ending September 2026, ProChoice rose from 6th to 5th among safety glasses brands in New Zealand.

How did search popularity change for New Zealand safety glasses brands in September 2026?

6 changes

  1. In September 2026, Bollé gained share of searches among safety glasses brands in New Zealand, from 59.2% to 61.9%.

  2. In September 2026, Radians lost share of searches among safety glasses brands in New Zealand, from 22.5% to 19.4%.

  3. Uvex’s share of searches among safety glasses brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 7.5% in September 2026.

  4. Estimated monthly branded searches for ProChoice in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  5. Estimated monthly branded searches for 3M Peltor in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

  6. Estimated monthly branded searches for Honeywell in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are ProChoice’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ProChoice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prochoice

Do you work for ProChoice? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ProChoice compete?

ProChoice is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
PPE and safety gear suppliers7th of 70.05%Show ranking
Safety glasses brands5th of 71.5%Shown above
Creator with pink hair and a pink jacket

Is ProChoice your brand?

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