PPE and safety gear suppliers in New Zealand:Which are most popular?
In September 2026, NZ Safety Blackwoods was the most searched PPE and safety gear supplier in New Zealand, accounting for 90.9% of all searches among the seven suppliers we track. When we checked with ChatGPT and Google AI Overviews, NZ Safety Blackwoods and Fortus Safety NZ were mentioned most often, in three of the four answers. NZ Safety Blackwoods was recommended most often, coming first in all three responses that gave a list.
- NZ Safety BlackwoodsShare of searches 90.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
LeedsafeShare of searches 3.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd- RSEA SafetyShare of searches 2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
- Fortus Safety NZShare of searches 1.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Steel BlueShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, NZ Safety Blackwoods and Fortus Safety NZ were mentioned most often, in three of the four answers. NZ Safety Blackwoods was recommended most often, coming first in all three answers that gave a list. Fortus Safety NZ was second, and Leedsafe was third. Steel Blue, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Safety Blackwoods3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fortus Safety NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leedsafe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- RSEA Safety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Safety1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE and safety gear supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best PPE and safety gear suppliers in New Zealand?”
Asked ChatGPT
“What's the best PPE and safety gear supplier in New Zealand for a construction site?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“workplace safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which PPE and safety gear suppliers do people search for most?
This chart shows how often people search Google for each PPE and safety gear supplier by name. Each line represents a brand's share of searches for all seven PPE and safety gear suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for NZ Safety Blackwoods, Leedsafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Safety Blackwoods | Leedsafe | RSEA Safety | Fortus Safety NZ | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Nov 2025 | 90.5% | 3.6% | 2.4% | 1.6% | 1.6% | 0.25% | 0.03% |
| Dec 2025 | 91.8% | 3% | 2% | 1.6% | 1.3% | 0.24% | 0.03% |
| Jan 2026 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Feb 2026 | 90.4% | 4.4% | 2% | 1.6% | 1.3% | 0.3% | 0.03% |
| Mar 2026 | 91.1% | 3.6% | 2% | 1.6% | 1.3% | 0.31% | 0.04% |
| Apr 2026 | 90.1% | 3.5% | 2.4% | 2% | 1.6% | 0.38% | 0.03% |
| May 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.3% | 0.03% |
| Jun 2026 | 91.5% | 3.6% | 2% | 1.3% | 1.3% | 0.25% | 0.02% |
| Jul 2026 | 90.7% | 4.4% | 2% | 1.3% | 1.3% | 0.3% | 0.03% |
| Aug 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.24% | 0.05% |
| Sep 2026 | 90.9% | 3.6% | 2% | 1.6% | 1.6% | 0.25% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.9% | 33.1K | 0% | +1.1 points | |
| 2, held 2nd | 3.6% | 1.3K | -18.8% | -0.8 points | |
| 3, held 3rd | 2% | 720 | -18.2% | -0.4 points | |
| 4, held 4th | 1.6% | 590 | 0% | 0 points | |
| 5, held 5th | 1.6% | 590 | 0% | 0 points | |
| 6, held 6th | 0.25% | 90 | 0% | 0 points | |
| 7, held 7th | 0.05% | 20 | 0% | 0 points |
90.9%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
Leedsafe3.6%
Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.8 points.
2%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.
1.6%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
0.25%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
0.05%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among PPE and safety gear suppliers in New Zealand?
7 brands
In September 2026, NZ Safety Blackwoods was the most searched among PPE and safety gear suppliers in New Zealand, with an estimated 33.1K branded searches, 90.9% of all searches for the seven we track. Leedsafe is in 2nd place, 87.3 percentage points behind at 3.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| NZ Safety Blackwoods | 90.4% → 90.9% | 91.8%Dec 2025 | 89.8%May 2026 | 1st |
| Leedsafe | 3.6% | 4.4%Jul 2026 | 3%Dec 2025 | 2nd |
| RSEA Safety | 2.4% → 2% | 2.4%Nov 2025 | 2%Feb 2026 | 3rd |
| Fortus Safety NZ | 1.6% | 2%Apr 2026 | 1.3%Jul 2026 | 4th |
| Steel Blue | 1.6% | 1.6%Sep 2026 | 1.3%Feb 2026 | 5th |
| Total Safety | 0.38% → 0.25% | 0.38%Oct 2025 | 0.24%Dec 2025 | 6th |
| ProChoice | 0.03% → 0.05% | 0.05%Sep 2026 | 0.02%Jun 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, NZ Safety Blackwoods’ share of searches among PPE and safety gear suppliers in New Zealand peaked at 91.8% in December 2025 and was lowest at 89.8% in May 2026.
- Across the 12 months ending September 2026, Leedsafe’s share of searches among PPE and safety gear suppliers in New Zealand peaked at 4.4% in July 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, NZ Safety Blackwoods, Leedsafe, RSEA Safety, Fortus Safety NZ, Steel Blue, Total Safety and ProChoice held steady: their share of searches among PPE and safety gear suppliers in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026?
5 changes
In September 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 89.8% to 90.9%.
In September 2026, Leedsafe lost share of searches among PPE and safety gear suppliers in New Zealand, from 4.3% to 3.6%.
Estimated monthly branded searches for ProChoice in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Total Safety in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for RSEA Safety in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
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