How popular isLeedsafe?
In September 2026, people searched for Leedsafe by name about 1,300 times in New Zealand, about the same as the previous year. These searches made up 3.6% of all New Zealand PPE and safety gear supplier searches, placing Leedsafe second out of seven suppliers. When we asked both ChatGPT and Google AI Overviews about PPE and safety gear suppliers, Leedsafe appeared in two of the four answers and was the third most recommended of the seven.
Leedsafe is the second most searched of 7 competitors and the third most recommended in AI answers.
- NZ Safety BlackwoodsShare of searches 90.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
LeedsafeShare of searches 3.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd- RSEA SafetyShare of searches 2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
- Fortus Safety NZShare of searches 1.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Steel BlueShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow Leedsafe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Leedsafe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leedsafe is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Safety Blackwoods3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fortus Safety NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leedsafe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- RSEA Safety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Safety1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE and safety gear supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best PPE and safety gear suppliers in New Zealand?”
Asked ChatGPT
“What's the best PPE and safety gear supplier in New Zealand for a construction site?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“workplace safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which PPE and safety gear suppliers compete with Leedsafe?
Share of searches by month for NZ Safety Blackwoods, Leedsafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Safety Blackwoods | Leedsafe | RSEA Safety | Fortus Safety NZ | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Nov 2025 | 90.5% | 3.6% | 2.4% | 1.6% | 1.6% | 0.25% | 0.03% |
| Dec 2025 | 91.8% | 3% | 2% | 1.6% | 1.3% | 0.24% | 0.03% |
| Jan 2026 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Feb 2026 | 90.4% | 4.4% | 2% | 1.6% | 1.3% | 0.3% | 0.03% |
| Mar 2026 | 91.1% | 3.6% | 2% | 1.6% | 1.3% | 0.31% | 0.04% |
| Apr 2026 | 90.1% | 3.5% | 2.4% | 2% | 1.6% | 0.38% | 0.03% |
| May 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.3% | 0.03% |
| Jun 2026 | 91.5% | 3.6% | 2% | 1.3% | 1.3% | 0.25% | 0.02% |
| Jul 2026 | 90.7% | 4.4% | 2% | 1.3% | 1.3% | 0.3% | 0.03% |
| Aug 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.24% | 0.05% |
| Sep 2026 | 90.9% | 3.6% | 2% | 1.6% | 1.6% | 0.25% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.9% | 33.1K | 0% | +1.1 points | |
| 2, held 2nd | 3.6% | 1.3K | -18.8% | -0.8 points | |
| 3, held 3rd | 2% | 720 | -18.2% | -0.4 points | |
| 4, held 4th | 1.6% | 590 | 0% | 0 points | |
| 5, held 5th | 1.6% | 590 | 0% | 0 points | |
| 6, held 6th | 0.25% | 90 | 0% | 0 points | |
| 7, held 7th | 0.05% | 20 | 0% | 0 points |
90.9%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
Leedsafe3.6%
Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.8 points.
2%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.
1.6%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
0.25%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
0.05%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Leedsafe and its closest rivals
Every comparison with Leedsafe
5 comparisons
How has branded search demand for Leedsafe changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Leedsafe in New Zealand held steady at 1.3K.
- Across the 12 months ending September 2026, Leedsafe’s share of searches among PPE and safety gear suppliers in New Zealand peaked at 4.4% in July 2026 and was lowest at 3% in December 2025.
How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026?
5 changes
In September 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 89.8% to 90.9%.
In September 2026, Leedsafe lost share of searches among PPE and safety gear suppliers in New Zealand, from 4.3% to 3.6%.
Estimated monthly branded searches for ProChoice in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Total Safety in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for RSEA Safety in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are Leedsafe’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Leedsafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- leedsafe
Do you work for Leedsafe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Leedsafe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.