Leedsafe vs RSEA Safety:Which is more popular?
In September 2026, Leedsafe had more branded searches than RSEA Safety among PPE and safety gear suppliers in New Zealand. Leedsafe had about 1,300 branded searches, while RSEA Safety had 720. Leedsafe made up 3.6% of all PPE and safety gear supplier searches we track, and RSEA Safety accounted for 2%. When we asked ChatGPT and Google AI Overviews about PPE and safety gear suppliers, Leedsafe and RSEA Safety each appeared in two of the four answers. Leedsafe was mentioned before RSEA Safety in two out of three answers.
Who do people search for more?
Leedsafe, about 81% more searches than RSEA Safety
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Leedsafe, named ahead of RSEA Safety in 2 of 3 answers
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Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Leedsafe and RSEA Safety were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leedsafe was listed before RSEA Safety in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Safety Blackwoods3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fortus Safety NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leedsafe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- RSEA Safety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Safety1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE and safety gear supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best PPE and safety gear suppliers in New Zealand?”
Asked ChatGPT
“What's the best PPE and safety gear supplier in New Zealand for a construction site?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“workplace safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Leedsafe or RSEA Safety more popular in search?
This chart shows how often people search Google for Leedsafe and RSEA Safety by name. Each line represents a brand's share of searches for all seven PPE and safety gear suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Leedsafe, RSEA Safety. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Safety Blackwoods | Leedsafe | RSEA Safety | Fortus Safety NZ | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Nov 2025 | 90.5% | 3.6% | 2.4% | 1.6% | 1.6% | 0.25% | 0.03% |
| Dec 2025 | 91.8% | 3% | 2% | 1.6% | 1.3% | 0.24% | 0.03% |
| Jan 2026 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Feb 2026 | 90.4% | 4.4% | 2% | 1.6% | 1.3% | 0.3% | 0.03% |
| Mar 2026 | 91.1% | 3.6% | 2% | 1.6% | 1.3% | 0.31% | 0.04% |
| Apr 2026 | 90.1% | 3.5% | 2.4% | 2% | 1.6% | 0.38% | 0.03% |
| May 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.3% | 0.03% |
| Jun 2026 | 91.5% | 3.6% | 2% | 1.3% | 1.3% | 0.25% | 0.02% |
| Jul 2026 | 90.7% | 4.4% | 2% | 1.3% | 1.3% | 0.3% | 0.03% |
| Aug 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.24% | 0.05% |
| Sep 2026 | 90.9% | 3.6% | 2% | 1.6% | 1.6% | 0.25% | 0.05% |
How has the Leedsafe and RSEA Safety comparison changed over the last 12 months?
3 findings
- Leedsafe was ahead of RSEA Safety in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leedsafe’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 3.6%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, RSEA Safety’s share of searches among PPE and safety gear suppliers in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026?
2 changes
In September 2026, Leedsafe lost share of searches among PPE and safety gear suppliers in New Zealand, from 4.3% to 3.6%.
Estimated monthly branded searches for RSEA Safety in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leedsafe’s and RSEA Safety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leedsafe
1 branded search term
- leedsafe
RSEA Safety
1 branded search term
- rsea safety
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