Brandwave

How popular isBear & Moo?

In September 2026, people searched for Bear & Moo by name about 6,870 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 15.9% of all New Zealand kids clothing brand searches, placing Bear & Moo third out of five brands. When we asked both ChatGPT and Google AI Overviews about kids clothing brands, Bear & Moo did not appear in any of the answers.

Search and AI answers in September 2026

Bear & Moo is the third most searched of 5 competitors and not listed in any AI answer.

  1. Cotton On KidsShare of searches 51.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Jamie KayShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Bear & MooShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HuxbabyShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Nature BabyShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bear & Moo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Baby1st
  2. Cotton On Kids2nd
  3. Jamie Kay3rd
  4. Bear & Moo–
  5. Huxbaby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Baby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jamie Kay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cotton On Kids3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bear & Moo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huxbaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kids clothing brands compete with Bear & Moo?

Bear & Moo against kids clothing brands in New Zealand, by month

Share of searches by month for Cotton On Kids, Jamie Kay, Bear & Moo, Huxbaby, Nature Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton On KidsJamie KayBear & MooHuxbabyNature Baby
Oct 202546%31.7%17.4%3.7%1.2%
Nov 202546%31.5%17.5%3.7%1.4%
Dec 202555.3%30.7%11.4%1.7%0.98%
Jan 202638.5%39.4%17.7%2.1%2.3%
Feb 202644.3%37.1%13.6%2.4%2.6%
Mar 202647.3%39.5%9.7%2%1.5%
Apr 202650.8%34.9%10.4%2.2%1.6%
May 202646%38.6%11.6%2.2%1.5%
Jun 202643.4%36.2%13.4%4.9%2.1%
Jul 202646.8%32.4%14.4%3.7%2.6%
Aug 202646.1%38.7%11.6%2.4%1.2%
Sep 202651.2%28.6%15.9%2.3%2%

  1. 1.Cotton On Kids

    51.2%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +5.1 points.

  2. 2.Jamie Kay

    28.6%

    Held 2nd. 12.4K estimated branded searches, -33.4% vs prior month. Share -10.1 points.

  3. 3.Bear & Moo

    15.9%

    Held 3rd. 6.9K estimated branded searches, +23.3% vs prior month. Share +4.3 points.

  4. 4.Huxbaby

    2.3%

    Held 4th. 980 estimated branded searches, -15.5% vs prior month. Share -0.1 points.

  5. 5.Nature Baby

    2%

    Held 5th. 880 estimated branded searches, +49.2% vs prior month. Share +0.8 points.

Compare popularity between Bear & Moo and its closest rivals

Every comparison with Bear & Moo

4 comparisons

How has branded search demand for Bear & Moo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bear & Moo in New Zealand fell from 8.4K to 6.9K.
  • Across the 12 months ending September 2026, Bear & Moo’s share of searches among kids clothing brands in New Zealand decreased from 17.4% to 15.9%.
  • Across the 12 months ending September 2026, Bear & Moo’s share of searches among kids clothing brands in New Zealand peaked at 17.7% in January 2026 and was lowest at 9.7% in March 2026.

How did search popularity change for New Zealand kids clothing brands in September 2026?

5 changes

  1. In September 2026, Cotton On Kids gained share of searches among kids clothing brands in New Zealand, from 46.1% to 51.2%.

  2. In September 2026, Bear & Moo gained share of searches among kids clothing brands in New Zealand, from 11.6% to 15.9%.

  3. In September 2026, Nature Baby gained share of searches among kids clothing brands in New Zealand, from 1.2% to 2%.

  4. In September 2026, Jamie Kay lost share of searches among kids clothing brands in New Zealand, from 38.7% to 28.6%.

  5. Huxbaby’s share of searches among kids clothing brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.3% in September 2026.

How are Bear & Moo’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bear & Moo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bear & moo
  • bear and moo
  • bear moo
  • bearmoo

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How the Brand Demand Index is measured

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