How popular isBallantynes in search?
In August 2026, there were an estimated 43.8K branded searches for Ballantynes in New Zealand which is up 22.3% over the last 11 months. Ballantynes holds 2% estimated Share of Search among New Zealand department stores and is ranked 4th of 4 competitors for search popularity.
Kmart NZ51.8%
Farmers27.4%
The Warehouse18.8%
Ballantynes2%
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Which department stores compete with Ballantynes?
Share of Search by month for Kmart NZ, Farmers, The Warehouse, Ballantynes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Ballantynes |
|---|---|---|---|---|
| Oct 2025 | 53.2% | 24.7% | 20.5% | 1.6% |
| Nov 2025 | 51.6% | 25.3% | 21.1% | 2% |
| Dec 2025 | 49.9% | 24.5% | 24% | 1.7% |
| Jan 2026 | 54.2% | 19% | 25.1% | 1.6% |
| Feb 2026 | 52.3% | 22% | 24.2% | 1.6% |
| Mar 2026 | 53.9% | 22.9% | 21.8% | 1.4% |
| Apr 2026 | 55% | 23% | 20.7% | 1.3% |
| May 2026 | 49.2% | 28% | 21.4% | 1.4% |
| Jun 2026 | 54.2% | 24.6% | 19.8% | 1.4% |
| Jul 2026 | 54.2% | 24.4% | 19.5% | 1.9% |
| Aug 2026 | 51.8% | 27.4% | 18.8% | 2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 1.1M | -1.1% | -2.4 points | |
| 2, held 2nd | 27.4% | 588K | +16.1% | +3 points | |
| 3, held 3rd | 18.8% | 403K | -0.27% | -0.7 points | |
| 4, held 4th | 2% | 43.8K | +12% | +0.2 points |
1.
51.8%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -2.4 points
2.
Farmers27.4%
held 2nd · 588K estimated branded searches · +16.1% vs prior month · +3 points
18.8%
held 3rd · 403K estimated branded searches · -0.27% vs prior month · -0.7 points
2%
held 4th · 43.8K estimated branded searches · +12% vs prior month · +0.2 points
Compare search popularity between Ballantynes and its closest rivals
How has branded search demand for Ballantynes changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ballantynes in New Zealand rose from 35.9K to 43.8K.
- Across the 11 months ending August 2026, Ballantynes’ estimated Share of Search among department stores in New Zealand held steady, from 1.6% to 2%.
How did search popularity change for New Zealand department stores in August 2026?
4 changes
In August 2026, Farmers gained estimated Share of Search among department stores in New Zealand, from 24.4% to 27.4%.
In August 2026, Kmart NZ lost estimated Share of Search among department stores in New Zealand, from 54.2% to 51.8%.
In August 2026, The Warehouse lost estimated Share of Search among department stores in New Zealand, from 19.5% to 18.8%.
Ballantynes’ estimated Share of Search among department stores in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in August 2026.
How is Ballantynes measured?
Brandwave collects information about searches that people make online using Ballantynes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- ballantynes
- ballantynes black friday sale
- ballantynes christmas
- ballantynes christmas shop
- ballantynes clothing
- ballantynes co nz
- ballantynes department store
- ballantynes fashions
- ballantynes near me
- ballantynes new zealand
- ballantynes nz
- ballantynes online
- ballantynes online sale
- ballantynes rm williams
- ballantynes sale
- ballantynes sale online
- ballantynes seasalt
- ballantynes store
- ballantynes toys
- ballantynes vassalli
- benefit ballantynes
- j ballantynes
- mac ballantynes
- rm williams ballantynes
- seasalt ballantynes
- sportscraft ballantynes
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