Ballantynes vs Farmers:Which is more popular by branded search in New Zealand?
In August 2026, Farmers had more branded searches than Ballantynes among department stores in New Zealand. Farmers was estimated to have 588K branded searches compared to Ballantynes’ 43.8K, and held a 27.4% Share of Search versus Ballantynes’ 2%.
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Which is more popular in search, Ballantynes or Farmers?
Compare New Zealand department stores selling clothing, homeware, beauty and gifts under one roof. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farmers, Ballantynes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Ballantynes |
|---|---|---|---|---|
| Oct 2025 | 53.2% | 24.7% | 20.5% | 1.6% |
| Nov 2025 | 51.6% | 25.3% | 21.1% | 2% |
| Dec 2025 | 49.9% | 24.5% | 24% | 1.7% |
| Jan 2026 | 54.2% | 19% | 25.1% | 1.6% |
| Feb 2026 | 52.3% | 22% | 24.2% | 1.6% |
| Mar 2026 | 53.9% | 22.9% | 21.8% | 1.4% |
| Apr 2026 | 55% | 23% | 20.7% | 1.3% |
| May 2026 | 49.2% | 28% | 21.4% | 1.4% |
| Jun 2026 | 54.2% | 24.6% | 19.8% | 1.4% |
| Jul 2026 | 54.2% | 24.4% | 19.5% | 1.9% |
| Aug 2026 | 51.8% | 27.4% | 18.8% | 2% |
| Sep 2026 | — | — | — | — |
How has the Ballantynes and Farmers comparison changed over the last 12 months?
3 findings
- Farmers was ahead of Ballantynes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ballantynes’ estimated Share of Search among department stores in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 35.9K to 43.8K.
- Across the 11 months ending August 2026, Farmers’ estimated Share of Search among department stores in New Zealand moved from 24.7% to 27.4%, and its estimated monthly branded searches moved from 567K to 588K.
How did search popularity change for New Zealand department stores in August 2026?
2 changes
In August 2026, Farmers gained estimated Share of Search among department stores in New Zealand, from 24.4% to 27.4%.
Ballantynes’ estimated Share of Search among department stores in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ballantynes’ and Farmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ballantynes
26 branded search terms
- ballantynes
- ballantynes black friday sale
- ballantynes christmas
- ballantynes christmas shop
- ballantynes clothing
- ballantynes co nz
- ballantynes department store
- ballantynes fashions
- ballantynes near me
- ballantynes new zealand
- ballantynes nz
- ballantynes online
- ballantynes online sale
- ballantynes rm williams
- ballantynes sale
- ballantynes sale online
- ballantynes seasalt
- ballantynes store
- ballantynes toys
- ballantynes vassalli
- benefit ballantynes
- j ballantynes
- mac ballantynes
- rm williams ballantynes
- seasalt ballantynes
- sportscraft ballantynes
Farmers
19 branded search terms
- calvin klein underwear farmers
- Farmers
- farmers bedding
- farmers bonds underwear
- farmers calvin klein
- farmers calvin klein underwear
- farmers clothing
- farmers co nz
- farmers fayreform bras
- farmers finance
- farmers home decor
- farmers homeware
- farmers near me
- farmers nz
- farmers online
- farmers store
- farmers toy store
- farmers toys
- fayreform bras farmers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.