Brandwave

How popular is42 Below in search?

In August 2026, there were an estimated 1.3K branded searches for 42 Below in New Zealand which is up 27.7% over the last 11 months. 42 Below holds 10.5% estimated Share of Search among New Zealand vodka brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Absolut66.2%
  2. Grey Goose17.4%
  3. 42 Below10.5%
  4. Belvedere3.9%
  5. Stolichnaya2%
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Which vodka brands compete with 42 Below?

42 Below against vodka brands in New Zealand, by month

Share of Search by month for Absolut, Grey Goose, 42 Below, Belvedere. The figures are in the table below the chart.

View monthly share of search table
MonthAbsolutGrey Goose42 BelowBelvedereStolichnaya
Oct 202560.9%21.3%11.1%4.3%2.4%
Nov 202554.7%21.6%16.8%4.4%2.5%
Dec 202556.9%23.6%12.8%4.2%2.5%
Jan 202658.7%18%14.4%4.3%4.6%
Feb 202663.8%19%10.3%4.5%2.4%
Mar 202662.5%19.6%11.5%4.5%1.9%
Apr 202662%19%11.3%5.3%2.4%
May 202661.9%18.9%12.9%4.3%2%
Jun 202666.7%16.8%9.4%5.3%1.8%
Jul 202662.6%18.5%13%4.2%1.7%
Aug 202666.2%17.4%10.5%3.9%2%
Sep 2026—————

  1. 1.Absolut

    66.2%

    held 1st · 8.1K estimated branded searches · +15.1% vs prior month · +3.7 points

  2. 2.Grey Goose

    17.4%

    held 2nd · 2.1K estimated branded searches · +2.4% vs prior month · -1.1 points

  3. 3.42 Below

    10.5%

    held 3rd · 1.3K estimated branded searches · -12.2% vs prior month · -2.5 points

  4. 4.Belvedere

    3.9%

    held 4th · 480 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Stolichnaya

    2%

    held 5th · 240 estimated branded searches · +26.3% vs prior month · +0.3 points

Compare search popularity between 42 Below and its closest rivals

How has branded search demand for 42 Below changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for 42 Below in New Zealand rose from 1K to 1.3K.
  • Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand decreased from 11.1% to 10.5%.
  • Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand peaked at 16.8% in November 2025 and was lowest at 9.4% in June 2026.

How did search popularity change for New Zealand vodka brands in August 2026?

  1. In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.

  2. In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.

  3. In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%.

  4. Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

How is 42 Below measured?

Brandwave collects information about searches that people make online using 42 Below’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • 42 below
  • 42 below feijoa
  • 42 below feijoa vodka
  • 42 below near me
  • 42 below nz
  • 42 below vodka
  • 42 below vodka price
  • 42below
  • 42below vodka
  • geoff ross 42 below

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How the Brand Demand Index is measured

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