42 Below vs Stolichnaya:Which is more popular by branded search in New Zealand?
In August 2026, 42 Below had more branded searches than Stolichnaya among vodka brands in New Zealand. 42 Below was estimated to have 1.3K branded searches compared to Stolichnaya’s 240, and held a 10.5% Share of Search versus Stolichnaya’s 2%.
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Which is more popular in search, 42 Below or Stolichnaya?
Compare the vodka brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 42 Below, Stolichnaya. The figures are in the table below the chart.
View monthly share of search table
| Month | Absolut | Grey Goose | 42 Below | Belvedere | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 21.3% | 11.1% | 4.3% | 2.4% |
| Nov 2025 | 54.7% | 21.6% | 16.8% | 4.4% | 2.5% |
| Dec 2025 | 56.9% | 23.6% | 12.8% | 4.2% | 2.5% |
| Jan 2026 | 58.7% | 18% | 14.4% | 4.3% | 4.6% |
| Feb 2026 | 63.8% | 19% | 10.3% | 4.5% | 2.4% |
| Mar 2026 | 62.5% | 19.6% | 11.5% | 4.5% | 1.9% |
| Apr 2026 | 62% | 19% | 11.3% | 5.3% | 2.4% |
| May 2026 | 61.9% | 18.9% | 12.9% | 4.3% | 2% |
| Jun 2026 | 66.7% | 16.8% | 9.4% | 5.3% | 1.8% |
| Jul 2026 | 62.6% | 18.5% | 13% | 4.2% | 1.7% |
| Aug 2026 | 66.2% | 17.4% | 10.5% | 3.9% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the 42 Below and Stolichnaya comparison changed over the last 12 months?
3 findings
- 42 Below was ahead of Stolichnaya in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand moved from 11.1% to 10.5%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 11 months ending August 2026, Stolichnaya’s estimated Share of Search among vodka brands in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 220 to 240.
How did search popularity change for New Zealand vodka brands in August 2026?
1 change
In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using 42 Below’s and Stolichnaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
42 Below
10 branded search terms
- 42 below
- 42 below feijoa
- 42 below feijoa vodka
- 42 below near me
- 42 below nz
- 42 below vodka
- 42 below vodka price
- 42below
- 42below vodka
- geoff ross 42 below
Stolichnaya
4 branded search terms
- stoli vodka
- stolichnaya
- stolichnaya near me
- stolichnaya nz
Put your own brand in this comparison
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