Vodka brands in New Zealand:Which brands are most popular in search?
In August 2026, Absolut was the most searched among vodka brands in New Zealand, with an estimated 8.1K branded searches and 66.2% estimated Share of Search within this set.
Absolut66.2%
Grey Goose17.4%42 Below10.5%
Belvedere3.9%
Stolichnaya2%
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Share of SearchLeaderboard
Compare the vodka brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Absolut, Grey Goose, 42 Below, Belvedere. The figures are in the table below the chart.
View monthly share of search table
| Month | Absolut | Grey Goose | 42 Below | Belvedere | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 21.3% | 11.1% | 4.3% | 2.4% |
| Nov 2025 | 54.7% | 21.6% | 16.8% | 4.4% | 2.5% |
| Dec 2025 | 56.9% | 23.6% | 12.8% | 4.2% | 2.5% |
| Jan 2026 | 58.7% | 18% | 14.4% | 4.3% | 4.6% |
| Feb 2026 | 63.8% | 19% | 10.3% | 4.5% | 2.4% |
| Mar 2026 | 62.5% | 19.6% | 11.5% | 4.5% | 1.9% |
| Apr 2026 | 62% | 19% | 11.3% | 5.3% | 2.4% |
| May 2026 | 61.9% | 18.9% | 12.9% | 4.3% | 2% |
| Jun 2026 | 66.7% | 16.8% | 9.4% | 5.3% | 1.8% |
| Jul 2026 | 62.6% | 18.5% | 13% | 4.2% | 1.7% |
| Aug 2026 | 66.2% | 17.4% | 10.5% | 3.9% | 2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 8.1K | +15.1% | +3.7 points | |
| 2, held 2nd | 17.4% | 2.1K | +2.4% | -1.1 points | |
| 3, held 3rd | 10.5% | 1.3K | -12.2% | -2.5 points | |
| 4, held 4th | 3.9% | 480 | 0% | -0.3 points | |
| 5, held 5th | 2% | 240 | +26.3% | +0.3 points |
1.
Absolut66.2%
held 1st · 8.1K estimated branded searches · +15.1% vs prior month · +3.7 points
17.4%
held 2nd · 2.1K estimated branded searches · +2.4% vs prior month · -1.1 points
3.
10.5%
held 3rd · 1.3K estimated branded searches · -12.2% vs prior month · -2.5 points
3.9%
held 4th · 480 estimated branded searches · 0% vs prior month · -0.3 points
2%
held 5th · 240 estimated branded searches · +26.3% vs prior month · +0.3 points
Compare search popularity between leading brands
- Absolut vs Grey Goose: compare search popularity
- Absolut vs Belvedere: compare search popularity
- Grey Goose vs Belvedere: compare search popularity
- 42 Below vs Belvedere: compare search popularity
- Compare any of these brands
Which brand is most popular in search among vodka brands in New Zealand?
5 brands
In August 2026, Absolut was the most searched among vodka brands in New Zealand, with an estimated 8.1K branded searches and 66.2% estimated Share of Search within this set. Grey Goose is in 2nd place, 48.8 percentage points behind at 17.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Absolut | 60.9% → 66.2% | 66.7%Jun 2026 | 54.7%Nov 2025 | 1st |
| Grey Goose | 21.3% → 17.4% | 23.6%Dec 2025 | 16.8%Jun 2026 | 2nd |
| 42 Below | 11.1% → 10.5% | 16.8%Nov 2025 | 9.4%Jun 2026 | 3rd |
| Belvedere | 4.3% → 3.9% | 5.3%Jun 2026 | 3.9%Aug 2026 | 4th |
| Stolichnaya | 2.4% → 2% | 4.6%Jan 2026 | 1.7%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand increased from 60.9% to 66.2%.
- Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand decreased from 21.3% to 17.4%.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand decreased from 11.1% to 10.5%.
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand peaked at 66.7% in June 2026 and was lowest at 54.7% in November 2025.
- Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand peaked at 23.6% in December 2025 and was lowest at 16.8% in June 2026.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand peaked at 16.8% in November 2025 and was lowest at 9.4% in June 2026.
- Across the 11 months ending August 2026, Belvedere’s estimated Share of Search among vodka brands in New Zealand peaked at 5.3% in June 2026 and was lowest at 3.9% in August 2026.
- Across the 11 months ending August 2026, Stolichnaya’s estimated Share of Search among vodka brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, Belvedere and Stolichnaya held steady: their estimated Share of Search among vodka brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand vodka brands in August 2026?
4 changes
In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.
In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%.
Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
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