42 Below vs Belvedere:Which is more popular by branded search in New Zealand?
In August 2026, 42 Below had more branded searches than Belvedere among vodka brands in New Zealand. 42 Below was estimated to have 1.3K branded searches compared to Belvedere’s 480, and held a 10.5% Share of Search versus Belvedere’s 3.9%.
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Which is more popular in search, 42 Below or Belvedere?
Compare the vodka brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 42 Below, Belvedere. The figures are in the table below the chart.
View monthly share of search table
| Month | Absolut | Grey Goose | 42 Below | Belvedere | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 21.3% | 11.1% | 4.3% | 2.4% |
| Nov 2025 | 54.7% | 21.6% | 16.8% | 4.4% | 2.5% |
| Dec 2025 | 56.9% | 23.6% | 12.8% | 4.2% | 2.5% |
| Jan 2026 | 58.7% | 18% | 14.4% | 4.3% | 4.6% |
| Feb 2026 | 63.8% | 19% | 10.3% | 4.5% | 2.4% |
| Mar 2026 | 62.5% | 19.6% | 11.5% | 4.5% | 1.9% |
| Apr 2026 | 62% | 19% | 11.3% | 5.3% | 2.4% |
| May 2026 | 61.9% | 18.9% | 12.9% | 4.3% | 2% |
| Jun 2026 | 66.7% | 16.8% | 9.4% | 5.3% | 1.8% |
| Jul 2026 | 62.6% | 18.5% | 13% | 4.2% | 1.7% |
| Aug 2026 | 66.2% | 17.4% | 10.5% | 3.9% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the 42 Below and Belvedere comparison changed over the last 12 months?
3 findings
- 42 Below was ahead of Belvedere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand moved from 11.1% to 10.5%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 11 months ending August 2026, Belvedere’s estimated Share of Search among vodka brands in New Zealand moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand vodka brands in August 2026?
2 changes
In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 42 Below’s and Belvedere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.