42 Below vs Absolut:Which is more popular by branded search in New Zealand?
In August 2026, Absolut had more branded searches than 42 Below among vodka brands in New Zealand. Absolut was estimated to have 8.1K branded searches compared to 42 Below’s 1.3K, and held a 66.2% Share of Search versus 42 Below’s 10.5%.
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Which is more popular in search, 42 Below or Absolut?
Compare the vodka brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Absolut, 42 Below. The figures are in the table below the chart.
View monthly share of search table
| Month | Absolut | Grey Goose | 42 Below | Belvedere | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 21.3% | 11.1% | 4.3% | 2.4% |
| Nov 2025 | 54.7% | 21.6% | 16.8% | 4.4% | 2.5% |
| Dec 2025 | 56.9% | 23.6% | 12.8% | 4.2% | 2.5% |
| Jan 2026 | 58.7% | 18% | 14.4% | 4.3% | 4.6% |
| Feb 2026 | 63.8% | 19% | 10.3% | 4.5% | 2.4% |
| Mar 2026 | 62.5% | 19.6% | 11.5% | 4.5% | 1.9% |
| Apr 2026 | 62% | 19% | 11.3% | 5.3% | 2.4% |
| May 2026 | 61.9% | 18.9% | 12.9% | 4.3% | 2% |
| Jun 2026 | 66.7% | 16.8% | 9.4% | 5.3% | 1.8% |
| Jul 2026 | 62.6% | 18.5% | 13% | 4.2% | 1.7% |
| Aug 2026 | 66.2% | 17.4% | 10.5% | 3.9% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the 42 Below and Absolut comparison changed over the last 12 months?
3 findings
- Absolut was ahead of 42 Below in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand moved from 11.1% to 10.5%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand moved from 60.9% to 66.2%, and its estimated monthly branded searches moved from 5.5K to 8.1K.
How did search popularity change for New Zealand vodka brands in August 2026?
2 changes
In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.
In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using 42 Below’s and Absolut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
42 Below
10 branded search terms
- 42 below
- 42 below feijoa
- 42 below feijoa vodka
- 42 below near me
- 42 below nz
- 42 below vodka
- 42 below vodka price
- 42below
- 42below vodka
- geoff ross 42 below
Absolut
19 branded search terms
- absolut
- absolut bottle
- absolut cocktails
- absolut com
- absolut flavors
- absolut lemon vodka
- absolut miniature
- absolut near me
- absolut new zealand
- absolut nz
- absolut online
- absolut price
- absolut raspberri vodka
- absolut vanilia vodka
- absolut vanilla
- absolut vodka
- absolut vodka 1l
- absolut vodka 700ml
- absolut vodka cans
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.