How popular isAbsolut in search?
In August 2026, there were an estimated 8.1K branded searches for Absolut in New Zealand which is up 47.2% over the last 11 months. Absolut holds 66.2% estimated Share of Search among New Zealand vodka brands and is ranked 1st of 5 competitors for search popularity.
Absolut66.2%
Grey Goose17.4%42 Below10.5%
Belvedere3.9%
Stolichnaya2%
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Which vodka brands compete with Absolut?
Share of Search by month for Absolut, Grey Goose, 42 Below, Belvedere. The figures are in the table below the chart.
View monthly share of search table
| Month | Absolut | Grey Goose | 42 Below | Belvedere | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 21.3% | 11.1% | 4.3% | 2.4% |
| Nov 2025 | 54.7% | 21.6% | 16.8% | 4.4% | 2.5% |
| Dec 2025 | 56.9% | 23.6% | 12.8% | 4.2% | 2.5% |
| Jan 2026 | 58.7% | 18% | 14.4% | 4.3% | 4.6% |
| Feb 2026 | 63.8% | 19% | 10.3% | 4.5% | 2.4% |
| Mar 2026 | 62.5% | 19.6% | 11.5% | 4.5% | 1.9% |
| Apr 2026 | 62% | 19% | 11.3% | 5.3% | 2.4% |
| May 2026 | 61.9% | 18.9% | 12.9% | 4.3% | 2% |
| Jun 2026 | 66.7% | 16.8% | 9.4% | 5.3% | 1.8% |
| Jul 2026 | 62.6% | 18.5% | 13% | 4.2% | 1.7% |
| Aug 2026 | 66.2% | 17.4% | 10.5% | 3.9% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 8.1K | +15.1% | +3.7 points | |
| 2, held 2nd | 17.4% | 2.1K | +2.4% | -1.1 points | |
| 3, held 3rd | 10.5% | 1.3K | -12.2% | -2.5 points | |
| 4, held 4th | 3.9% | 480 | 0% | -0.3 points | |
| 5, held 5th | 2% | 240 | +26.3% | +0.3 points |
1.
Absolut66.2%
held 1st · 8.1K estimated branded searches · +15.1% vs prior month · +3.7 points
17.4%
held 2nd · 2.1K estimated branded searches · +2.4% vs prior month · -1.1 points
3.
10.5%
held 3rd · 1.3K estimated branded searches · -12.2% vs prior month · -2.5 points
3.9%
held 4th · 480 estimated branded searches · 0% vs prior month · -0.3 points
2%
held 5th · 240 estimated branded searches · +26.3% vs prior month · +0.3 points
Compare search popularity between Absolut and its closest rivals
How has branded search demand for Absolut changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Absolut in New Zealand rose from 5.5K to 8.1K.
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand increased from 60.9% to 66.2%.
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand peaked at 66.7% in June 2026 and was lowest at 54.7% in November 2025.
How did search popularity change for New Zealand vodka brands in August 2026?
4 changes
In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.
In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%.
Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
How is Absolut measured?
Brandwave collects information about searches that people make online using Absolut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- absolut
- absolut bottle
- absolut cocktails
- absolut com
- absolut flavors
- absolut lemon vodka
- absolut miniature
- absolut near me
- absolut new zealand
- absolut nz
- absolut online
- absolut price
- absolut raspberri vodka
- absolut vanilia vodka
- absolut vanilla
- absolut vodka
- absolut vodka 1l
- absolut vodka 700ml
- absolut vodka cans
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Is Absolut your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.