Brandwave

TubeBuddy vs ViewStats:Which is more popular?

In September 2026, ViewStats had more branded searches than TubeBuddy among YouTube growth tools worldwide. ViewStats had about 74,000 branded searches, while TubeBuddy had 27,100. ViewStats made up 0.83% of all YouTube growth tool searches we track, and TubeBuddy accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about YouTube growth tools, TubeBuddy appeared in four of the five answers and ViewStats in one. TubeBuddy was mentioned before ViewStats in every answer that named either.

Among YouTube growth tools worldwide in September 2026

Who do people search for more?

ViewStats, about 3 searches for every 1 for TubeBuddy

ViewStats 74K searchesTubeBuddy 27.1K searches

Who does AI mention more?

TubeBuddy, mentioned in 4 of 5 answers, ViewStats in 1

TubeBuddy in 4 of 5ViewStats in 1 of 5

Who does AI recommend more?

TubeBuddy, named ahead of ViewStats in 4 of 4 answers

TubeBuddy first in 4ViewStats never first

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Top YouTube growth tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TubeBuddy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ViewStats was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TubeBuddy was listed before ViewStats in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VidIQ1st
  2. TubeBuddy2nd
  3. YouTube Studio3rd
  4. Social Blade4th
  5. ViewStats4th
  6. 1of10–
  7. Spotter Studio–
  8. Morningfame–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TubeBuddy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewStats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1of100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotter Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningfame0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about YouTube growth tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is TubeBuddy or ViewStats more popular in search?

This chart shows how often people search Google for TubeBuddy and ViewStats by name. Each line represents a brand's share of searches for all eight YouTube growth tools we track, month by month, from English-language searches worldwide.

TubeBuddy and ViewStats among YouTube growth tools worldwide, by month

Share of searches by month for ViewStats, TubeBuddy. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube StudioSocial BladeVidIQViewStatsTubeBuddy1of10Spotter StudioMorningfame
Oct 202576.9%15.3%5.7%1.4%0.62%0.08%0.03%0.02%
Nov 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Dec 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Jan 202679.4%12.9%5.8%1.2%0.53%0.11%0.02%0.01%
Feb 202679.4%13%5.8%1.2%0.53%0.11%0.01%0.02%
Mar 202679.2%12.9%5.8%1.2%0.64%0.16%0.01%0.02%
Apr 202679.3%13%5.8%1.2%0.52%0.16%0.01%0.01%
May 202679.4%13%5.8%1.2%0.43%0.16%0.01%0.01%
Jun 202679.4%13%5.8%1.2%0.43%0.16%0.01%<0.01%
Jul 202681.4%10.9%6%1.2%0.36%0.13%<0.01%<0.01%
Aug 202681.6%10.9%6%0.99%0.36%0.16%<0.01%<0.01%
Sep 202683.4%9.2%6.1%0.83%0.3%0.13%0.01%<0.01%

How has the TubeBuddy and ViewStats comparison changed over the last 12 months?

3 findings
  • ViewStats was ahead of TubeBuddy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TubeBuddy’s share of searches among YouTube growth tools worldwide moved from 0.62% to 0.3%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
  • Across the 12 months ending September 2026, ViewStats’ share of searches among YouTube growth tools worldwide moved from 1.4% to 0.83%, and its estimated monthly branded searches moved from 110K to 74K.

How did search popularity change for YouTube growth tools worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for TubeBuddy worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for ViewStats worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TubeBuddy’s and ViewStats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TubeBuddy

1 branded search term

  • tubebuddy

ViewStats

1 branded search term

  • viewstats

How the Brand Demand Index is measured

Other head-to-heads among YouTube growth tools

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