Tom Chambers vs Wildlife World:Which is more popular by branded search?
In August 2026, Wildlife World had more branded searches than Tom Chambers among bird table brands worldwide. Wildlife World was estimated to have 2.4K branded searches compared to Tom Chambers’ 20, and held a 1.9% Share of Search versus Tom Chambers’ 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tom Chambers or Wildlife World?
Compare the bird table brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wildlife World, Tom Chambers. The figures are in the table below the chart.
View monthly share of search table
| Month | Peckish | RSPB | Wildlife World | Gardman | Jacobi Jayne | Tom Chambers |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 53% | 2.1% | 0.88% | 0.63% | 0.02% |
| Nov 2025 | 38.6% | 57.7% | 2.3% | 0.78% | 0.69% | 0.02% |
| Dec 2025 | 67.4% | 30.2% | 1.4% | 0.5% | 0.44% | 0.01% |
| Jan 2026 | 34% | 62.1% | 2.5% | 0.69% | 0.69% | 0.03% |
| Feb 2026 | 43.1% | 52.7% | 2.5% | 0.87% | 0.77% | 0.03% |
| Mar 2026 | 62.6% | 34.5% | 1.7% | 0.74% | 0.5% | 0.02% |
| Apr 2026 | 43.7% | 53.5% | 1.4% | 0.95% | 0.43% | 0.02% |
| May 2026 | 38.9% | 58.2% | 1.5% | 0.84% | 0.57% | 0.01% |
| Jun 2026 | 43.8% | 53.6% | 1.4% | 0.72% | 0.52% | 0.01% |
| Jul 2026 | 79.3% | 19.5% | 0.77% | 0.28% | 0.19% | <0.01% |
| Aug 2026 | 48.5% | 48.5% | 1.9% | 0.71% | 0.38% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Tom Chambers and Wildlife World comparison changed over the last 12 months?
3 findings
- Wildlife World was ahead of Tom Chambers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tom Chambers’ estimated Share of Search among bird table brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Wildlife World’s estimated Share of Search among bird table brands worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for bird table brands worldwide in August 2026?
1 change

In August 2026, Wildlife World gained estimated Share of Search among bird table brands worldwide, from 0.77% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Tom Chambers’ and Wildlife World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tom Chambers
1 branded search term
- tom chambers bird
Wildlife World
1 branded search term
- wildlife world

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.