Taft vs Timberland:Which is searched more?
In September 2026, Timberland had more branded searches than Taft among dress boots brands worldwide. Timberland had about 2.2 million branded searches, while Taft had 9,500. Timberland made up 18.1% of all dress boots brand searches we track, and Taft accounted for 0.08%. These are worldwide searches for English-language branded terms.
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Is Taft or Timberland more popular in search?
Compare the dress boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Timberland, Taft. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Allen Edmonds | Crockett & Jones | Taft |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 18.8% | 8.4% | 3.8% | 8.4% | 3.8% | 2.6% | 1.4% | 0.93% | 0.62% | 0.07% |
| Nov 2025 | 58.5% | 17.6% | 6.5% | 3.5% | 5.3% | 3.5% | 2.3% | 1.6% | 0.71% | 0.39% | 0.05% |
| Dec 2025 | 57.2% | 17.2% | 6.3% | 4.2% | 6.3% | 3.5% | 2.5% | 1.5% | 0.69% | 0.57% | 0.06% |
| Jan 2026 | 45.7% | 20.5% | 9.2% | 4.1% | 11.2% | 3.4% | 2.5% | 1.8% | 0.83% | 0.67% | 0.06% |
| Feb 2026 | 41% | 22.4% | 12.2% | 5.5% | 8.2% | 3.7% | 3.2% | 1.7% | 1.1% | 0.91% | 0.08% |
| Mar 2026 | 27.5% | 18.3% | 15% | 6.7% | 22.4% | 3% | 3.1% | 1.4% | 1.4% | 1.1% | 0.1% |
| Apr 2026 | 23.5% | 23.5% | 19.3% | 8.7% | 12.9% | 3.2% | 3.9% | 1.4% | 2.1% | 1.4% | 0.1% |
| May 2026 | 29.3% | 24% | 19.6% | 8.8% | 5.9% | 3.2% | 4% | 1.4% | 2.2% | 1.4% | 0.1% |
| Jun 2026 | 27.3% | 22.4% | 22.4% | 10% | 6.7% | 3% | 3.6% | 1.1% | 2% | 1.3% | 0.13% |
| Jul 2026 | 30.5% | 24.9% | 20.4% | 7.5% | 6.1% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% | 0.1% |
| Aug 2026 | 40% | 21.9% | 17.9% | 6.6% | 4.4% | 2.9% | 3% | 1.1% | 1.3% | 0.88% | 0.09% |
| Sep 2026 | 49.6% | 18.1% | 12.2% | 5.5% | 4.5% | 3.6% | 3.2% | 1.3% | 1.1% | 0.89% | 0.08% |
How has the Taft and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Taft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Taft’s share of searches among dress boots brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 12.5K to 9.5K.
- Across the 12 months ending September 2026, Timberland’s share of searches among dress boots brands worldwide moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for dress boots brands worldwide in September 2026?
2 changes
In September 2026, Timberland lost share of searches among dress boots brands worldwide, from 21.9% to 18.1%.
Estimated monthly branded searches for Taft worldwide fell 24% over 12 measured months, from 12.5K to 9.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Taft’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Taft
2 branded search terms
- taft boots
- taft shoes
Timberland
1 branded search term
- timberland
Other head-to-heads among dress boots brands
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