Syngenta vs UPL:Which is searched more?
In September 2026, Syngenta had more branded searches than UPL among crop protection brands worldwide. Syngenta was estimated to have 165K branded searches compared to UPL’s 135K, and held a 27.5% Share of Search versus UPL’s 22.5%. These are worldwide searches for English-language branded terms.
Follow Syngenta vs UPL and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Syngenta or UPL?
Compare the crop protection brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Syngenta, UPL. The figures are in the table below the chart.
View monthly share of search table
| Month | Syngenta | FMC | UPL | Adama | Corteva Agriscience | Nufarm |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.6% | 19.3% | 12.9% | 12.9% | 2.6% |
| Nov 2025 | 29.5% | 24.1% | 19.7% | 13.2% | 10.8% | 2.6% |
| Dec 2025 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Jan 2026 | 27.3% | 22.3% | 22.3% | 15% | 10% | 3% |
| Feb 2026 | 26.5% | 21.6% | 21.6% | 17.6% | 9.7% | 2.9% |
| Mar 2026 | 28.5% | 19.1% | 28.5% | 12.8% | 8.6% | 2.6% |
| Apr 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| May 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| Jun 2026 | 28.5% | 23.3% | 19% | 15.6% | 10.4% | 3.1% |
| Jul 2026 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Aug 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
| Sep 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
How has the Syngenta and UPL comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: UPL took it in April 2026, Syngenta took it in June 2026.
- Across the 12 months ending September 2026, Syngenta’s estimated Share of Search among crop protection brands worldwide moved from 28.7% to 27.5%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide moved from 19.3% to 22.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for crop protection brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Syngenta worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among crop protection brands
How each brand is measured
Brandwave collects information about searches that people make online using Syngenta’s and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.