Brandwave

Crop protection brands:Which are searched most?

In September 2026, Syngenta was the most searched among crop protection brands worldwide, with an estimated 165K branded searches and 27.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Syngenta27.5%
  2. FMC22.5%
  3. UPL22.5%
  4. Adama15.1%
  5. Corteva Agriscience10.1%
  6. Nufarm2.5%

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Share of SearchLeaderboard

Compare the crop protection brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among crop protection brands worldwide, by month

Share of Search by month for Syngenta, FMC, UPL, Adama, Corteva Agriscience, Nufarm. The figures are in the table below the chart.

View monthly share of search table
MonthSyngentaFMCUPLAdamaCorteva AgriscienceNufarm
Oct 202528.7%23.6%19.3%12.9%12.9%2.6%
Nov 202529.5%24.1%19.7%13.2%10.8%2.6%
Dec 202528.7%23.4%19.1%15.7%10.5%2.6%
Jan 202627.3%22.3%22.3%15%10%3%
Feb 202626.5%21.6%21.6%17.6%9.7%2.9%
Mar 202628.5%19.1%28.5%12.8%8.6%2.6%
Apr 202621.4%17.5%39.1%11.8%7.9%2.4%
May 202621.4%17.5%39.1%11.8%7.9%2.4%
Jun 202628.5%23.3%19%15.6%10.4%3.1%
Jul 202628.7%23.4%19.1%15.7%10.5%2.6%
Aug 202627.5%22.5%22.5%15.1%10.1%2.5%
Sep 202627.5%22.5%22.5%15.1%10.1%2.5%

This month’s ranking, September 2026

  1. 1.Syngenta

    27.5%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.FMC

    22.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.UPL

    22.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Adama

    15.1%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Corteva Agriscience

    10.1%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nufarm

    2.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among crop protection brands worldwide?

In September 2026, Syngenta was the most searched among crop protection brands worldwide, with an estimated 165K branded searches and 27.5% estimated Share of Search within this set. FMC is in 2nd place, 5 percentage points behind at 22.5% Share of Search.

Global crop protection brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Syngenta28.7% → 27.5%29.5%Nov 202521.4%Apr 20261st
FMC23.6% → 22.5%24.1%Nov 202517.5%Apr 20262nd
UPL19.3% → 22.5%39.1%Apr 202619%Jun 20263rd
Adama12.9% → 15.1%17.6%Feb 202611.8%Apr 20264th
Corteva Agriscience12.9% → 10.1%12.9%Oct 20257.9%Apr 20265th
Nufarm2.6% → 2.5%3.1%Jun 20262.4%Apr 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Syngenta’s estimated Share of Search among crop protection brands worldwide decreased from 28.7% to 27.5%.
  • Across the 12 months ending September 2026, FMC’s estimated Share of Search among crop protection brands worldwide decreased from 23.6% to 22.5%.
  • Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide increased from 19.3% to 22.5%.
  • Across the 12 months ending September 2026, Adama’s estimated Share of Search among crop protection brands worldwide increased from 12.9% to 15.1%.
  • Across the 12 months ending September 2026, Corteva Agriscience’s estimated Share of Search among crop protection brands worldwide decreased from 12.9% to 10.1%.
  • Across the 12 months ending September 2026, Syngenta’s estimated Share of Search among crop protection brands worldwide peaked at 29.5% in November 2025 and was lowest at 21.4% in April 2026.
  • Across the 12 months ending September 2026, FMC’s estimated Share of Search among crop protection brands worldwide peaked at 24.1% in November 2025 and was lowest at 17.5% in April 2026.
  • Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide peaked at 39.1% in April 2026 and was lowest at 19% in June 2026.
  • Across the 12 months ending September 2026, Adama’s estimated Share of Search among crop protection brands worldwide peaked at 17.6% in February 2026 and was lowest at 11.8% in April 2026.
  • Across the 12 months ending September 2026, Corteva Agriscience’s estimated Share of Search among crop protection brands worldwide peaked at 12.9% in October 2025 and was lowest at 7.9% in April 2026.
  • Across the 12 months ending September 2026, Nufarm held steady: its estimated Share of Search among crop protection brands worldwide moved less than 0.5 percentage points.

How did search popularity change for crop protection brands worldwide in September 2026?

  1. Estimated monthly branded searches for Corteva Agriscience worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Nufarm worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  3. Estimated monthly branded searches for FMC worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  4. Estimated monthly branded searches for Syngenta worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

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