FMC vs UPL:Which is searched more?
In September 2026, FMC and UPL were level on Share of Search among crop protection brands worldwide, with an estimated 135K branded searches each, at 22.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FMC or UPL?
Compare the crop protection brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FMC, UPL. The figures are in the table below the chart.
View monthly share of search table
| Month | Syngenta | FMC | UPL | Adama | Corteva Agriscience | Nufarm |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.6% | 19.3% | 12.9% | 12.9% | 2.6% |
| Nov 2025 | 29.5% | 24.1% | 19.7% | 13.2% | 10.8% | 2.6% |
| Dec 2025 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Jan 2026 | 27.3% | 22.3% | 22.3% | 15% | 10% | 3% |
| Feb 2026 | 26.5% | 21.6% | 21.6% | 17.6% | 9.7% | 2.9% |
| Mar 2026 | 28.5% | 19.1% | 28.5% | 12.8% | 8.6% | 2.6% |
| Apr 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| May 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| Jun 2026 | 28.5% | 23.3% | 19% | 15.6% | 10.4% | 3.1% |
| Jul 2026 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Aug 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
| Sep 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
How has the FMC and UPL comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: UPL took it in March 2026, FMC took it in June 2026.
- Across the 12 months ending September 2026, FMC’s estimated Share of Search among crop protection brands worldwide moved from 23.6% to 22.5%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide moved from 19.3% to 22.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for crop protection brands worldwide in September 2026?
1 change
Estimated monthly branded searches for FMC worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among crop protection brands
How each brand is measured
Brandwave collects information about searches that people make online using FMC’s and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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