Brandwave

How popular isUPL in search?

In September 2026, there were an estimated 135K branded searches for UPL worldwide which held steady over the last 12 months. UPL holds 22.5% estimated Share of Search among crop protection brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Syngenta27.5%
  2. FMC22.5%
  3. UPL22.5%
  4. Adama15.1%
  5. Corteva Agriscience10.1%
  6. Nufarm2.5%
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Which crop protection brands compete with UPL?

UPL against crop protection brands worldwide, by month

Share of Search by month for Syngenta, FMC, UPL, Adama, Corteva Agriscience, Nufarm. The figures are in the table below the chart.

View monthly share of search table
MonthSyngentaFMCUPLAdamaCorteva AgriscienceNufarm
Oct 202528.7%23.6%19.3%12.9%12.9%2.6%
Nov 202529.5%24.1%19.7%13.2%10.8%2.6%
Dec 202528.7%23.4%19.1%15.7%10.5%2.6%
Jan 202627.3%22.3%22.3%15%10%3%
Feb 202626.5%21.6%21.6%17.6%9.7%2.9%
Mar 202628.5%19.1%28.5%12.8%8.6%2.6%
Apr 202621.4%17.5%39.1%11.8%7.9%2.4%
May 202621.4%17.5%39.1%11.8%7.9%2.4%
Jun 202628.5%23.3%19%15.6%10.4%3.1%
Jul 202628.7%23.4%19.1%15.7%10.5%2.6%
Aug 202627.5%22.5%22.5%15.1%10.1%2.5%
Sep 202627.5%22.5%22.5%15.1%10.1%2.5%

  1. 1.Syngenta

    27.5%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.FMC

    22.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.UPL

    22.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Adama

    15.1%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Corteva Agriscience

    10.1%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nufarm

    2.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between UPL and its closest rivals

Every comparison with UPL

How has branded search demand for UPL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for UPL worldwide held steady at 135K.
  • Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide increased from 19.3% to 22.5%.
  • Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide peaked at 39.1% in April 2026 and was lowest at 19% in June 2026.

How did search popularity change for crop protection brands worldwide in September 2026?

  1. Estimated monthly branded searches for Corteva Agriscience worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Nufarm worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  3. Estimated monthly branded searches for FMC worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  4. Estimated monthly branded searches for Syngenta worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is UPL measured?

Brandwave collects information about searches that people make online using UPL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • upl

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How the Brand Demand Index is measured

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