Nufarm vs UPL:Which is searched more?
In September 2026, UPL had more branded searches than Nufarm among crop protection brands worldwide. UPL was estimated to have 135K branded searches compared to Nufarm’s 14.8K, and held a 22.5% Share of Search versus Nufarm’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nufarm or UPL?
Compare the crop protection brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPL, Nufarm. The figures are in the table below the chart.
View monthly share of search table
| Month | Syngenta | FMC | UPL | Adama | Corteva Agriscience | Nufarm |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.6% | 19.3% | 12.9% | 12.9% | 2.6% |
| Nov 2025 | 29.5% | 24.1% | 19.7% | 13.2% | 10.8% | 2.6% |
| Dec 2025 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Jan 2026 | 27.3% | 22.3% | 22.3% | 15% | 10% | 3% |
| Feb 2026 | 26.5% | 21.6% | 21.6% | 17.6% | 9.7% | 2.9% |
| Mar 2026 | 28.5% | 19.1% | 28.5% | 12.8% | 8.6% | 2.6% |
| Apr 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| May 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| Jun 2026 | 28.5% | 23.3% | 19% | 15.6% | 10.4% | 3.1% |
| Jul 2026 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Aug 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
| Sep 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
How has the Nufarm and UPL comparison changed over the last 12 months?
3 findings
- UPL was ahead of Nufarm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nufarm’s estimated Share of Search among crop protection brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide moved from 19.3% to 22.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for crop protection brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Nufarm worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Other head-to-heads among crop protection brands
How each brand is measured
Brandwave collects information about searches that people make online using Nufarm’s and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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