Stride vs Wrigley's:Which is more popular by branded search?
In August 2026, Wrigley's had more branded searches than Stride among chewing gum brands worldwide. Wrigley's was estimated to have 22.2K branded searches compared to Stride’s 9.9K, and held an 11.4% Share of Search versus Stride’s 5.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stride or Wrigley's?
Compare the chewing gum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wrigley's, Stride. The figures are in the table below the chart.
View monthly share of search table
| Month | Extra | Trident | Orbit | Wrigley's | Doublemint | Stride |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 13.8% | 5.1% | 4.1% |
| Nov 2025 | 35.2% | 28.8% | 15.8% | 10.5% | 5.8% | 3.8% |
| Dec 2025 | 34.1% | 27.9% | 15.3% | 10.2% | 5.6% | 6.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.9% | 5.3% | 6.5% |
| Feb 2026 | 33.8% | 27.6% | 15.1% | 12.4% | 5.5% | 5.5% |
| Mar 2026 | 33.4% | 22.3% | 14.9% | 10% | 4.5% | 14.9% |
| Apr 2026 | 29.7% | 19.9% | 13.3% | 8.9% | 4% | 24.3% |
| May 2026 | 36.5% | 24.4% | 16.3% | 8.9% | 4.9% | 8.9% |
| Jun 2026 | 36% | 24.1% | 16.1% | 10.8% | 5.9% | 7.2% |
| Jul 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 6.5% | 5.3% |
| Aug 2026 | 38% | 25.4% | 13.9% | 11.4% | 6.2% | 5.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Stride and Wrigley's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Stride took it in March 2026, Wrigley's took it in June 2026.
- Across the 11 months ending August 2026, Stride’s estimated Share of Search among chewing gum brands worldwide moved from 4.1% to 5.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Wrigley's’ estimated Share of Search among chewing gum brands worldwide moved from 13.8% to 11.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for chewing gum brands worldwide in August 2026?
2 changes
Stride’s estimated Share of Search among chewing gum brands worldwide has lost ground for 3 months in a row, from 8.9% to 5.1% in August 2026.
Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Stride’s and Wrigley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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