Brandwave

How popular isStride in search?

In August 2026, there were an estimated 9.9K branded searches for Stride worldwide which is up 22.2% over the last 11 months. Stride holds 5.1% estimated Share of Search among chewing gum brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Extra38%
  2. Trident25.4%
  3. Orbit13.9%
  4. Wrigley's11.4%
  5. Doublemint6.2%
  6. Stride5.1%
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Which chewing gum brands compete with Stride?

Stride against chewing gum brands worldwide, by month

Share of Search by month for Extra, Trident, Orbit, Wrigley's, Doublemint, Stride. The figures are in the table below the chart.

View monthly share of search table
MonthExtraTridentOrbitWrigley'sDoublemintStride
Oct 202537.8%25.3%13.8%13.8%5.1%4.1%
Nov 202535.2%28.8%15.8%10.5%5.8%3.8%
Dec 202534.1%27.9%15.3%10.2%5.6%6.8%
Jan 202632.3%26.4%17.7%11.9%5.3%6.5%
Feb 202633.8%27.6%15.1%12.4%5.5%5.5%
Mar 202633.4%22.3%14.9%10%4.5%14.9%
Apr 202629.7%19.9%13.3%8.9%4%24.3%
May 202636.5%24.4%16.3%8.9%4.9%8.9%
Jun 202636%24.1%16.1%10.8%5.9%7.2%
Jul 202632.3%26.4%17.7%11.8%6.5%5.3%
Aug 202638%25.4%13.9%11.4%6.2%5.1%
Sep 2026——————

  1. 1.Extra

    38%

    Held 1st. 74K estimated branded searches, +49.5% vs prior month. Share +5.7 points.

  2. 2.Trident

    25.4%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share -1 points.

  3. 3.Orbit

    13.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.8 points.

  4. 4.Wrigley's

    11.4%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  5. 5.Doublemint

    6.2%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  6. 6.Stride

    5.1%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

Compare search popularity between Stride and its closest rivals

How has branded search demand for Stride changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stride worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, Stride’s estimated Share of Search among chewing gum brands worldwide increased from 4.1% to 5.1%.
  • Across the 11 months ending August 2026, Stride’s estimated Share of Search among chewing gum brands worldwide peaked at 24.3% in April 2026 and was lowest at 3.8% in November 2025.

How did search popularity change for chewing gum brands worldwide in August 2026?

  1. In August 2026, Extra gained estimated Share of Search among chewing gum brands worldwide, from 32.3% to 38%.

  2. In August 2026, Orbit lost estimated Share of Search among chewing gum brands worldwide, from 17.7% to 13.9%.

  3. In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.

  4. Stride’s estimated Share of Search among chewing gum brands worldwide has lost ground for 3 months in a row, from 8.9% to 5.1% in August 2026.

  5. Estimated monthly branded searches for Doublemint worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  6. Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Stride measured?

Brandwave collects information about searches that people make online using Stride’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stride gum

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How the Brand Demand Index is measured

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