Spyderco vs Wicked Edge:Which is more popular by branded search?

Name: Spyderco vs Wicked Edge: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Spyderco had more branded searches than Wicked Edge among sharpening tool brands worldwide. Spyderco was estimated to have 90.5K branded searches compared to Wicked Edge’s 1.3K, and held a 17.5% Share of Search versus Wicked Edge’s 0.25%. These are worldwide searches for English-language branded terms.

Share of Search among sharpening tool brands worldwide in August 2026Which is more popular in search, Spyderco or Wicked Edge?

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Which is more popular in search, Spyderco or Wicked Edge?

Compare the sharpening tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Spyderco and Wicked Edge among sharpening tool brands worldwide, by month

Month	DMT	Spyderco	Work Sharp	Lansky	Wicked Edge	Smith's
Oct 2025	73%	14.7%	6.6%	5.4%	0.2%	0.14%
Nov 2025	68.8%	16.9%	7.6%	6.2%	0.3%	0.16%
Dec 2025	67.1%	20.1%	7.4%	4.9%	0.29%	0.16%
Jan 2026	69.9%	17.2%	6.3%	6.3%	0.19%	0.17%
Feb 2026	74.7%	15%	5.5%	4.5%	0.15%	0.12%
Mar 2026	78.3%	12.9%	4.7%	3.9%	0.13%	0.1%
Apr 2026	79%	13%	3.9%	3.9%	0.15%	0.1%
May 2026	78.2%	12.9%	4.7%	3.9%	0.33%	0.08%
Jun 2026	72.8%	17.9%	5.4%	3.6%	0.2%	0.1%
Jul 2026	76.1%	15.3%	4.6%	3.7%	0.21%	0.12%
Aug 2026	71.4%	17.5%	6.4%	4.3%	0.25%	0.11%
Sep 2026	—	—	—	—	—	—

How has the Spyderco and Wicked Edge comparison changed over the last 12 months?

3 findings

Spyderco was ahead of Wicked Edge in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Spyderco’s estimated Share of Search among sharpening tool brands worldwide moved from 14.7% to 17.5%, and its estimated monthly branded searches moved from 74K to 90.5K.
Across the 11 months ending August 2026, Wicked Edge’s estimated Share of Search among sharpening tool brands worldwide moved from 0.2% to 0.25%, and its estimated monthly branded searches moved from 1K to 1.3K.

How did search popularity change for sharpening tool brands worldwide in August 2026?

2 changes

In August 2026, Spyderco gained estimated Share of Search among sharpening tool brands worldwide, from 15.3% to 17.5%.
Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Spyderco’s and Wicked Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.