Sophi vs WordPress VIP:Which is more popular by branded search?
In August 2026, Sophi had more branded searches than WordPress VIP among news publishing platforms worldwide. Sophi was estimated to have 18.1K branded searches compared to WordPress VIP’s 2.4K, and held a 78.9% Share of Search versus WordPress VIP’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sophi or WordPress VIP?
Compare the systems news publishers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sophi, WordPress VIP. The figures are in the table below the chart.
View monthly share of search table
| Month | Sophi | WordPress VIP | Quintype | Arc XP | Pugpig |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 8.8% | 4% | 2.7% | 2.2% |
| Nov 2025 | 84.1% | 7.4% | 3.1% | 3.1% | 2.2% |
| Dec 2025 | 78.9% | 10.5% | 4.4% | 3.1% | 3.1% |
| Jan 2026 | 77.8% | 10.3% | 3.8% | 3.8% | 4.3% |
| Feb 2026 | 72.3% | 14.2% | 4.3% | 4.9% | 4.3% |
| Mar 2026 | 77.6% | 12.4% | 3.1% | 3.8% | 3.1% |
| Apr 2026 | 79.8% | 10.6% | 3.2% | 3.9% | 2.6% |
| May 2026 | 79.2% | 10.5% | 3.9% | 3.9% | 2.6% |
| Jun 2026 | 77.1% | 12.4% | 4.3% | 3.7% | 2.5% |
| Jul 2026 | 73.9% | 14.5% | 4.4% | 3.6% | 3.6% |
| Aug 2026 | 78.9% | 10.5% | 4.4% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Sophi and WordPress VIP comparison changed over the last 12 months?
3 findings
- Sophi was ahead of WordPress VIP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide moved from 82.4% to 78.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, WordPress VIP’s estimated Share of Search among news publishing platforms worldwide moved from 8.8% to 10.5%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for news publishing platforms worldwide in August 2026?
2 changes
In August 2026, Sophi gained estimated Share of Search among news publishing platforms worldwide, from 73.9% to 78.9%.
In August 2026, WordPress VIP lost estimated Share of Search among news publishing platforms worldwide, from 14.5% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Sophi’s and WordPress VIP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sophi
1 branded search term
- sophi
WordPress VIP
1 branded search term
- wordpress vip
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.